Why Is TikTok Better Than Vine?

You may feel nostalgic about Vine, but TikTok is far from being a Vine knockoff

Charles Tumiotto Jackson
Feb 21 · 3 min read
Photo by Linda Xu on Unsplash

There is this giant consensus on the internet that Vine was amazing and that it was so sad that it disappeared.

Of course, seeing such an innovative and creative platform die is upsetting.

But thanks to the internet and thanks to YouTube, we still get to enjoy Vine’s best content through countless compilations, allowing Vine and its creators to exist in the 2010s internet history.

I’m sure you’ve come across these compilations on YouTube — they’re hard to miss. There are so many of them with tens of millions of views and clickbait titles such as, “Vines that cured my depression,” or, “Vines that gave me life.”

But do you know what’s common between all these different compilations?

Their content.

Let’s face it: There are a handful of Vines that we all know and like. But that’s pretty much it.

People tend to forget that browsing content on Vine was a tiring process. You needed to see tons of six-seconds clips in order to find a true gem.

Vine was so innovative and content creation was way less of a thing then than it is now — good content was rare and Vine wasn’t as massively used as people remember.

While TikTok is slightly different than Vine in its format, the vertical video, micro-content idea behind it remains the same. The main difference, though, is that TikTok is a lot more recent and a lot more popular.

TikTok came at a time where Snapchat and Instagram stories (well… all sorts of stories actually) are such popular ways of sharing content, people are a lot more used to communicating and creating content through vertical videos, directly from their phone.

While I think TikTok still requires true talent, a lot more people are used to creating content now than they were back when Vine was popular. The psychological barrier of entry to publishing a video of yourself is a lot lower nowadays than it was back when Vine was at its prime.

As a result, TikTok has lots of users and lots of content, and it keeps on growing. Because of this volume, there is a lot of great content that can be found on TikTok.

But the best thing about TikTok is their algorithm and the famous “For You” page.

TikTok is rising in popularity among marketers since the platforms allows an incredible organic reach, incomparable to anything that existed before. On TikTok, with zero followers, you can get a video to reach tens of thousands of people.

It’s still unclear today how their algorithm works, but by using data such as your watch time, the kind of content you seem to like, the kind of content you seem to scroll through, and so on, TikTok does an incredible job at showing the best content for you.

This great recommendation framework associated with TikTok’s unique UX design really makes the platform an easy and great place to consume content. There’s no searching, only scrolling. You watch content and scroll to the next one. There’s no interruption, no grid where you have to decide what to watch next based on a very small thumbnail, just pure content that you can scroll through for hours. That’s what the For You page is all about.

And this unique UX, associated with the content quality and the obvious maturity of the vertical video format, is really what sets TikTok apart.

While Vine did a great job at making a format trendy, TikTok benefited from being released at the right time and having better designers to make a very similar concept to Vine a lot more popular.

Vine is making a comeback with byte — a platform that seems to be the perfect cross between Vine and TikTok. Is it going to be as popular as TikTok? Is it going to be as iconic as Vine? Only time will tell. But for now, it’s time to move on from Vine.

I’m sorry for all the Vine nostalgics, but Vine won’t ever be back. TikTok isn’t a Vine knockoff. It’s a platform that fixed most issues Vine was having, which resulted in an easier and more pleasant platform to use at a time when people would feel comfortable sharing video content.

Better Marketing

Marketing advice & case studies to help you market ethically, authentically, and efficiently.

Charles Tumiotto Jackson

Written by

Content Marketer, willing to put the “social” back in Social Media. Forget about “Hacks” to grow on social media → https://www.charlestumiottojackson.com

Better Marketing

Marketing advice & case studies to help you market ethically, authentically, and efficiently.

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