Why Online Marketing Feels So Darn Hard

And how to add the human touch back into your marketing so that it converts better

Photo by Bermix Studio on Unsplash

Why the heck does online marketing feel so hard?

Because it’s lacking the human connection that’s there when we meet people in real life — the natural back-and-forth we feel when we’re talking to someone over a cup of coffee, the questions we get from our audience when we’re presenting on stage that help us further refine our message.

All of that is missing.

And that’s what you need to bring back into your marketing to make it feel more authentic, more connected, more human.

As someone who has spent nearly two decades working in digital marketing and has also coached dozens of new business owners on their marketing, I want to share some tips to make this easier for you.

There is a way to make online marketing feel better. And a way for you to speak to your audience and make them feel as if you’re talking to them one-on-one.

Change your mindset around your marketing

The first thing I want you to understand, as a business owner or aspiring business owner, is that marketing is a service to your potential customers.