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Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign
Set your campaigns up for success from the get-go.
When running PPC ads, a bidding strategy must be used. And, crucially, set the right one. While PPC activity generally charges per click — hence “Pay Per Click” — the bidding strategy is what guides the critical action(s) that advertisers pay for. For example, the goal of a campaign may be to generate video views, clicks, or conversions — this is the selection that should drive the choice in bidding strategy.
As an advertiser, it’s crucial to set the right bidding strategy in order to achieve campaign goals. For example, if a brand’s goal is to drive awareness, a campaign using a bidding strategy for conversions won’t be the most effective (either in cost or results) method of achieving this. Similarly, if a campaign’s goal is to generate lead form submissions, a bidding strategy focused on maximizing reach may not be the most effective route.
By pairing campaign goals with the most relevant bidding strategy, advertisers can set their campaigns up for success.
Manual vs. smart bidding strategies
While the PPC experts of yesteryear will remember manual CPC bidding — where advertisers set a maximum that they’re willing to pay…
