Member-only story
Why Your Lead Magnets Aren’t Working (And 6-Steps to Fix Them)
If your freebies get zero downloads, this is probably why
The lead magnet game is brutal.
A lot of people slap together a 5-page PDF, hide it behind an “enter email address” box, and hope they get a download.
But downloads aren’t the goal.
Seeing that “1 new subscriber” notification in your inbox feels great, but what’s the point if they never open another email?
I call it the download and dash.
A good lead magnet does more than collect email addresses.
It builds a connection. It says, “Hey, I get what you’re struggling with, and I can actually help.”
You don’t need to reinvent the wheel to make this happen.
By focusing on what your audience needs (and maybe dusting off some of your existing content), you can create lead magnets that attract the right people and keep them coming back for more.
TL;DR so you don’t have to scroll for days. Keep reading for a deeper dive into my 6 steps to bringing in leads who stick around:
Use Content You Already Have
- Popular Blog Posts
- Evergreen Content
- Updated Resources
Attract the People You Can Help
Design…
