Write a Blog? The 2 Best Tricks to Climb SEO Rankings

I use this on all my content

They’re not revolutionary, but they absolutely make a difference.

To understand why each work, you need to know a bit about how Google’s algorithm works.

If you’re going to ever grow a business or product with SEO, this will be worth your while reading.

Here’s a brief breakdown:

Google wants its Users (you) to find the answers to their questions as fast as possible.

If Google didn’t serve up a useful answer, its Users would likely start turning to another search engine (Like Bing, Yahoo, chatGPT 👀 etc.).

So, they’ve designed (and continuously tweak) their algorithm to promote the content that they think answers the question or search that the User puts in the search bar.

What does that mean in terms of your content ranking?

Well, when Google’s algorithm is deciding whether your content actually answers the User’s query, it uses certain signals (User behaviors) to decide whether the question was answered or not.

If the signals tell them the answer was provided, Google likes your content, and the chance of it ranking higher for that query and similar queries is higher.