Great copywriting starts with a bang!

Little boy holds a book open.
Little boy holds a book open.
Photo by Ben White on Unsplash
The video is taken from Billie Gene Is Marketing’s YouTube channel.


Even big brands are avoiding anything with capitals — and there’s research behind this

Image for post
Image for post
Photo by Icons8 Team on Unsplash


Don’t be too precious with your art

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Image for post
Photo by Quino Al on Unsplash

The Courage and Respect for a Dangerous Craft


One app to rule them all and in the darkness bind them

An imagine of an iPhone app that reads “1-click checkout for the whole internet, no passwords.” Fast.co
An imagine of an iPhone app that reads “1-click checkout for the whole internet, no passwords.” Fast.co
Fast.co
  • Buying time-released Vitamin C takes one click. …


Travis Scott may have his own Fortnite virtual merchandise and a McDonald’s meal, but a classic love triangle might be a better marketing tactic

Word-of-mouth marketing, a tactic used by organizations to create more engagement with customers. Unsplash | Ben White
Word-of-mouth marketing, a tactic used by organizations to create more engagement with customers. Unsplash | Ben White
Source: Unsplash (Ben White)


Everything I learned being active on the app for one week

Clubhouse app icon displayed on phone screen.
Clubhouse app icon displayed on phone screen.
Photo by William Krause on Unsplash


Trending was a high like no other, but what actually happens when a story goes viral?

Joe Biden high fives Barack Obama
Joe Biden high fives Barack Obama
Where is my high five, Joe? Source: WikiCommons


Here’s how to launch personalized marketing campaigns without repeating these mistakes

Coke can written “Share a Coke with Kele”
Coke can written “Share a Coke with Kele”
Image by author


How it hurt Coca-Cola, Pepsi, and countless other brands

“Have a Pepsi”
“Have a Pepsi”
Photo by Tim Mossholder on Unsplash

Ultimo Lingerie


FROM THE EDITORS

Image of dying yellow flowers in front of gravestone
Image of dying yellow flowers in front of gravestone
Photo by Greg Ortega on Unsplash

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Better Marketing

Helping you market more effectively, ethically, and authentically.

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