Disclaimer: I’m not associated with any affiliate programs related to this company. Rest assured that anything you watched or click in this article is purely for your entertainment.
Before we go deeper into the details, have a look at the ad. This is not for everyone but go ahead if you’re curious. It’s a five-minute ad and I can guarantee you’ll watch at least the first two and a half minutes of it. Watch the ad below.
When I first saw this ad on YouTube, I stopped myself from pressing the skip ad button because it wasn’t like any other ad I have seen. The music, the speeches, the color grading… were too perfect to be skipped. It was so good that I clicked on the CTA to find out what he was selling. …
THIS DOES NOT WORK. I’m sorry to yell, but I’m just trying to make a point. No matter what form of content you work with — using all caps is not the way to deliver your message.
The use of all caps seems most prominent on social media comments as people scream to get their point across. But all caps show up in other forms of content such as emails and even contracts.
The point is, whether you’re a content creator — or a social media troll — all caps are not the way to be heard.
If you’re trying to stand out with your message, how do you make sure you get it across effectively? If you have an important email to send, surely it makes sense to use some all caps, so it's not ignored? …
I just binged the entire second season of Blown Away on Netflix in a single sitting.
It’s that good.
The art of glassblowing is absolutely fascinating and the technique dates back to the first century B.C. You can’t help but be captivated by the scorching hot furnaces, molten glass, and the glassblowing process itself.
Add some creativity and ingenuity to the mix and you’ve got something special.
The extremely harsh conditions and real potential for danger keeps you constantly on edge. There is something so raw and primal about fire, you can’t quite take your eyes off of it.
There are no doubts about the destructive powers of fire, but much of our evolution depended on its existence. Fire both enables and disables. It doesn’t care either way. …
Marketers work hard to drive people to purchase their products and services. They create content, drive eyeballs, offer free incentives, get people into their funnel, build trust over weeks, months, or years, and then when they finally encourage a customer to buy something… sellers experience shopping cart abandonment at the excruciating average rate of 77.13%.
Because checking out is complicated. Too many clicks. Too much information. Too many shipping options. Too much unfamiliar design. Oh, and my credit card is in the other room.
Do you know where this isn’t a problem?
As one of the largest corporations in the world, Disney functions in several different ways. From world resorts to streaming services, some aspects of our lives probably involve the company.
One of the most talked-about subjects with Disney is their self-produced TV shows, more specifically the stars emerging from them. Britney Spears and Justin Timberlake are notable figures from the 90s show, Mickey Mouse Club.
Others like Miley Cyrus, Demi Lovato, and Selena Gomez all starred in their own shows on the Disney Channel and built their careers from it. Although they made music during their time with the company, the three eventually left to pursue their own solo careers. …
As I got ready to release my novel, I was faced with an unexpected challenge. I just made my Instagram and had 0 followers. If you’re a writer and planning to release a book, you’ve probably read on the internet about the importance of building an audience before you release your book.
I didn’t listen to that advice and deleted all my social media accounts in 2018. I went ghost. I spent those two years working on my book and discovering myself away from social media. It was a very productive two years, and I don’t regret it. …
Chrissy Teigen. Barack Obama. Kamala Harris. Ash Jurberg.
One of these things is not like the other.
It’s the first time in history those names have appeared together, but we do have something in common. We have all been trending on Medium. At one stage, articles that we had written had appeared in the top six most popular across the hundreds of thousands of articles published on Medium.
I never thought this could happen. I’m not a celebrity. I don't write about politics or programming, which consistently feature in the trending list. But on January 8th, I achieved this honor.
A few years ago, Coca-Cola.com saw an 870% spike in traffic. The brand welcomed 25 million new Facebook fans and the marketing team celebrated.
This was the result of a unique marketing campaign that highlighted an interesting fact about people: we love to see our names on things. Our name is our identity. We associate our name with a sense of ownership and belonging, which drives brand loyalty.
Some of the biggest brands in the world have caught onto this marketing ‘trick.’
Coca-Cola kicked-off their unforgettable #ShareACoke campaign in 2011. …
There’s no such thing as bad publicity. It’s become a cornerstone of marketing, it’s built the foundations for advertising campaigns across the globe and even has equivalents in different languages — in French, ‘succès de scandale’, meaning ‘success from scandal.’
Of course, this statement can turn out to be true for many businesses and their negative publicity can generate millions in sales revenue, but more often than not, bad publicity is the key to failure and it doesn’t care how big your business is.
In 1996, Scottish entrepreneur Michelle Mone OBE started MJM International Ltd. with her husband Michael. They designed bras and underwear with the goal of producing the best quality, most supportive shapewear for women with a C cup or higher. …
One of our most popular recent series on Better Marketing is Jared A. Brock’s analysis on why certain businesses are in decline, or, as he puts it, “[Insert Company Name Here] Is Dead (It Just Doesn’t Know It Yet).”
If you’re skeptical of sweeping generalizations or the somewhat sensationalized approach of these headlines — well, you might also be missing the point. Explains Jared:
“My goal with this series isn’t to convince people that any given company is bound to fail tomorrow, but rather to point out WHY some of these companies will soon be in sharp decline, so that today’s marketers and tomorrow’s startups can begin thinking, planning, and reallocating their time and money accordingly.” …