Once in a while, you read a book so incredible you have to get highlighters out to mark your favorite passages.
Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear was one of those books for me.
The book is packed with useful insights on unlocking your creativity and insights into Gilbert’s own creative process. But the real reason Big Magic is so good is that everything about it comes from the heart.
Few writers have impacted the literacy world more than Elizabeth Gilbert, who TIME named as one of the world’s 100 most influential people in 2008. …
If you asked which brands were coming out with a Valentine’s Day ad, the typical options would be any chocolate, flower, wine, or jewellery company.
A home furnishing brand wouldn’t come to your mind, right? Wrong.
IKEA, a home furnishing store, rode on the wave and made a Valentine’s Day advertisement in 2014.
Like the cover photo above, the ad showed a comical side to IKEA, unlike its previous marketing campaigns.
The company branded its products alongside comical characters and a cheeky punch line, delivering a clear message: couples need furniture too.
On an unconscious level, the company relates to its customers on common relationship woes while providing them with a love manual — who wouldn’t like free relationship advice, anyway? …
Sea Shanty TikTok has gone viral — it’s just so catchy. It touches all the right chords, and it stays on your mind long after you’ve heard it.
I kept playing it on a loop until my ears started ringing.
Here’s all you need to know about it.
A 26-year-old aspiring musician from the UK named Nathan Evans started the “ShantyTok” trend with his rendition of the Wellerman song — Soon May the Wellerman Come.
It was originally penned by a teenage sailor, or a whaler, in the 1830s who had come to New Zealand and then settled there. He passed it down within his family before it found its way into the folklore of NZ and in the newspapers. …
Censorship on social media is a huge problem.
I have experienced it multiple times over the last seven years as a writer on a variety of different platforms. When your content gets taken down, you feel terrible. You feel like you’ve been silenced. You feel like your opinion doesn’t matter. You feel stupid. You feel life is unfair.
When I got banned from one social media platform (accidentally) during the U.S. election, it hurt. I posted one sentence about the leader I hoped would win the U.S. election. Minutes later, I was banned.
There was automation in place to prevent people from manipulating the election results, and I’d been caught in its fiery path. Thankfully, I got my account back quickly with a genuine apology. It taught me to be extremely careful of commenting on elections in the future. …
My favorite stories this week are about Mahjong tiles and the popular board game Wingspan, about why you shouldn’t call PR work “spin”, how Airbnb might be the next Groupon, death and social media, and finding the perfect podcast guest.
Interesting marketing case studies to learn from: Febreze and the “Cat Lady Effect”, used furniture and the “IKEA Effect”, Target’s too-smart marketing, being Glossier chic, Nike as a lifestyle brand, the Sonic movie, a Skittles musical, and more Nike.
After years of writing in my journal and my notes app, I finally decided to take my writing seriously. I had done a bachelor’s degree in chemical engineering, but always knew I wanted to do something creative. A master’s in film didn’t help me as much, I was feeling discouraged so I set out to do some research.
How can I make enough money to avoid my parents being disappointed in my choice to not pursue engineering as a career? Is there a way to make writing more lucrative? …
I was fascinated with Nostradamus as a child. The idea that a person could see and predict the future was nothing short of amazing to my young mind.
I read as many short novellas on the subject as I could get my little hands on. And I ate them up as fast as I could devour my sacks of Halloween loot every year.
No one really noticed my obsession. I read books voraciously at that age, and these were just a few of many.
But these passages struck a chord with me. Of all of the magical books I was reading at the time — these were the only ones that were true. …
A lot of us have a blog nowadays. While some of us might not have too much of an issue getting visitors to read the actual content, quite a lot of us are struggling to get people to actually read what we have written after so much research and hard work. The first step to doing that is to understand how to make your blog more readable.
As writers, a lot of us only consider what we write.
What we forget to consider is how our audience reads and what they want.
Apart from the quality of our content, what are the little things that better their experience of reading on our blog? …
By the time today’s kids become adults, they’ll likely have to budget in deciding for what, where, and when to buy attention.
It’s already happening. For years, circumstances have forced marketers to step up and pay for our attention. The recorded changes in advertising are evident in the impact this has on how people consume media today. Hence, to remain competitive, all had to recognize and adapt to these changes, and the attention game has only gotten more expensive by the day.
Prankvertising (a mash-up of the words prank and advertising) has been prevalent as far back as a decade ago. It is a marketing tactic that utilizes visuals to capture the reaction of the commoner in a particular occurrence (prank) to feed the online media. …
Click. Click. Click.
That’s the sound of Chinese tradition being played across generations, a game that grandkids can play with their grandparents. A game passed down from their ancestors and their ancestors before them. The swooshing of the tiles on the velvety green table is mesmerizing, as are the hands doing the swooshing.
Mahjong is a Chinese game. But more importantly, it’s a game filled with Chinese heritage and culture. Not many games have stood the test of time like Mahjong. …