How WhatsApp advertised on the best soccer player’s success

Lionel Messi is on a call with his family after winning a gold medal. Source

Lionel Messi is in of the best players in the history of football, he has had an incredible number of achievements throughout his career, you can read the list for hours. The Argentinian is one of the highest-paid athletes of all time, yet he is very humble off the pitch. Because of that, it’s really hard for brands to sign Messi for a commercial deal. Only a select few, like Pepsi, Lay’s, or Adidas got an opportunity to sign him as a brand ambassador.

Aside from all of Messi’s records, he has never won a trophy with his national team…


The man with 240 million friends ghosted us all

Source: Instagram

Tom Anderson was everyone’s friend. Well, you had no choice really, you had to be friends with him.

Before Zuckerberg controlled social media, there was a website called MySpace. It was launched in 2003 and took the world by storm. For five years, it was the dominant social media platform. And when someone joined the platform, they automatically became Tom’s friend.

Our friend, Tom, enjoyed enormous success. Consider these milestones:

  • Acquired by News Corp in July 2005 for $580 million
  • Most visited website in the world by June 2006
  • 115 million unique users in April 2008

MySpace has since faded…


Don’t just republish — repurpose, and you’ll get a lot more mileage out of your creative output

A group of logs next to chopped and shaped wooden blocks
Photo by Chris Child on Unsplash

Creating effective and highly engaging content takes both time and money. However, I believe it to be completely necessary to make this investment. This is because I see it as one of the biggest contributors to a company getting their digital marketing right.

The challenge is to maximise the impact of the content that has been created. You see, money was most likely spent to create a piece of content, and so success is often judged by how much engagement or sales revenue was generated as a result of that content.

This is where we can actually take a lesson…


An entertaining interview by an Olympic medalist was a better marketing moment for the pizza company.

Domino’s India Veg Pizza
Photo by Karthik Garikapati on Unsplash

What are your favorite four words?

Mine’s “Free pizza for life.

How cool would it be to hear those four magic words? I actually stared at the feature image for five whole minutes drooling over the pizza. But I just had one yesterday, and unfortunately, not all of us are lucky enough to get one every day.

Yet, 26-year-old Mirabai Chanu is.

Mirabai is an Indian weightlifter who won the silver medal in the Tokyo Summer Olympics 2020. A feat achieved after 21 long years.

Born in a middle-class family, Mirabai has five siblings. Her father was a construction site…


How to get ahead in the writing game if you’re just starting out

Beginner Writer’s Guide to Digital Marketing: Everything You Need to Know About Promoting Your Content
Photo by Alexander Schimmeck on Unsplash

Starting a career as a writer isn’t much different from starting a business — it takes a lot of time and effort.

In 2021, more than 570 million blogs exist on the internet, while 8 out of 10 blogs fail within the first 18 months. Every day is globally published around 7 million posts, and there are 32 million bloggers in the U.S. alone.

So is it still possible to make it as a writer? Yes, if you learn how to promote your work.

Writing is important, but you should spend at least half of the total time on marketing…


If it works for you, you’re a fool to stop. Even if a professional tells you to.

Man holding statistics charts
Image created on Canva

Please stop believing that you don’t need to care about your stats.

Or that your unhealthy obsession with checking your performance statistics every hour is something you should stop. Or need intervention from.

Let me assure you: you don’t have a problem. You don’t need a cure. There is nothing wrong with your dedication to your performance.

The more the ‘experts’ keep peddling the idea you don’t need to check your stats, the more worrisome I become about what we’re learning.

I hate rules put on business owners, or any person trying to build an enterprise for that matter. The…


If you’re trying to sell books, read this!

A girl looking through the books on a bookshelf
Photo by Suad Kamardeen on Unsplash

I write articles for a living, working for the UK press and a few specialist publications in the USA. I also have a collection of books, some published through traditional publishers and some independently published through Amazon KDP.

My publishers don’t have much of a marketing budget, leaving most of the marketing responsibility to the author — me. So here are some of the ways I promote my books and generate sales…

Engage on social media

A lot of people use social media as a one-way feed, but this isn’t the most effective way of generating interest and sales of your books. …


7 steps to find your uniqueness, grow a personal brand, and become independent

A mural of a man with sunglasses blowing up a pink inflatable flamingo.
Photo by Nick Fewings on Unsplash

Our world is becoming more digitized by the day, and it’s your obligation to create your own digital home. Own your spot before someone else does.

Being an online citizen makes you wonder how to set yourself apart from 8 other individuals. 𝙂𝙤𝙤𝙙 𝙣𝙚𝙬𝙨: 𝙞𝙩’𝙨 𝙣𝙤𝙩 𝙩𝙤𝙤 𝙡𝙖𝙩𝙚.

Every one of us has an innate desire for status, recognition, and acceptance.

You would lie if you say you don’t want to be known for something. If you’re trying to build a company or product, having a big following would definitely help. …


The opportunity for creators is huge.

A hand points at a sign that reads “NFT”
Source: Flickr (Creative Commons 2.0)

NFTs (Non-Fungible Tokens) sent shockwaves through the world over the past year.

We’ve seen the headlines of digital assets sold for tens of millions of dollars, in what looked like a billionaire race for the largest bidder.

What started as a trend around digital art and flying cats was only the tip of the iceberg, though.

Creators and social media influencers can also benefit immensely from NFTs. So do their fans. Here’s how.

Rewind: What Are NFTs (Non-Fungible Tokens)?

Simply put, NFTs are any kind of digital asset sold on a blockchain.

These assets can take the form of videos, static images and animations, music, text…


Reflections on research, decapitation, headlines, and more.

Black and white David Ogilvy over pink and yellow lines
Image by Author

Copywriting is not “normal” writing.

It’s a living, breathing sales tactic hellbent on getting someone to take an action.

It should carefully slice your reader’s heart open like a microsurgeon and extract desire or curiosity or urgency.

But, 99.7% of copy is instantly forgotten. Many copywriters ignore the needs of the consumer, preferring to appear witty and smart. They reject the beating heart of great copy…writing uncluttered, unfiltered prose that sells.

You may occasionally skid across the “slippery surface of irrelevant brilliance”. However, this article is about regularly writing copy that endures. …

Better Marketing

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