The provocative 1913 premiere of The Rite of Spring and the marketing genius of mayhem

“Rite of Spring” Choreography by Adam Hougland. KCB Dancers. Photographer Brett Pruitt & East Market Studios. For How Igor Stravinsky marketed ballet with controversy and violence.
“Rite of Spring” Choreography by Adam Hougland. KCB Dancers. Photographer Brett Pruitt & East Market Studios. For How Igor Stravinsky marketed ballet with controversy and violence.
Image via Wikipedia Commons with Creative Commons license


Would you be mine? Could you be mine? Won’t you be… my subscriber?

A person shows their cap which says “love your neighbour”.
A person shows their cap which says “love your neighbour”.
Photo by Nina Strehl on Unsplash

1. Listen


Journalists make great marketers

A person jumps in the middle of a road.
A person jumps in the middle of a road.
Photo by Caleb Woods on Unsplash


A look at advertising across industries, and why inclusive imagery is important in marketing materials

A selection of polaroid photographs sit on a table. The images include beach scenes and people.
A selection of polaroid photographs sit on a table. The images include beach scenes and people.
Photo by Rirri on Unsplash

A picture is worth a thousand words.


Drop-in audio apps are delightful even if you’re not a “social media person”

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Photo by Quinton Coetzee on Unsplash


Clubhouse, Twitter Spaces, Soapbox, and more

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Dropping into your Clubhouse chat. (Photo by Adnanta Raharja on Unsplash)

What is Drop-in Audio?


NEWS IN BRIEF

Instagram Live Rooms, Likes go missing, Facebook drops beats

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Illustration courtesy of the author

🤰 Emotional marketing inspiration: Frida Mom


Why “Just Do It” is more than just a catchy slogan

Person with legs dangling from a ledge wearing Nike sneakers
Person with legs dangling from a ledge wearing Nike sneakers
Photo by Danilo Capece on Unsplash


How a few words of nonsense can get people to act on your requests

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Photo by Ben White on Unsplash


The marketing tie-in is facing a slow death

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Screenshot via the Internet Archive

Better Marketing

Helping you market more effectively, ethically, and authentically.

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