Product Current: Vol. 2
A collection of inspiration, articles, and trends in the world of digital products from the Innovatemap team.
Product marketing with experience
Snappr is a service for booking professional photographers. If you weren’t already in the market, they intrigue you with their Photo Analyzer tool which scans your LinkedIn photo and critiques it.
This type of product marketing is great when you might be selling a nice-to-have. Snappr helps show you value that you might not have otherwise seen.
Product transparency
We’ve been following Lemonade Inc. for a while. They are disrupting the insurance industry by simplifying the process and emphasizing initial customer experience over complex forms (genius!). They’ve also ensured that their customers are always aware of where the product is headed by opening the curtain. The Transparency Chronicles is a mix of upcoming product updates, company financials and culture.
Product management defined
The PM role is still taking shape in the industry and often we are only able to describe it by referencing people we know rather than by its actual skills and responsibilities. Matt Williams provides an easy-to-read overview of this role broken down into five key pillars.
Product overload
First Round has a great overview of cognitive overload and how to overcome this problem in your products. The best hooks for your product can easily become overwhelming when misused. Very helpful tips:
Product inspiration
An agency we’ve been admiring for a while now, ueno., has created a new curated collection of inspiration. While Current will be your best source for product, these guys are cool and will share anything hip in the design world.
Innovatemap is a product design, brand, and marketing agency based in Indianapolis, Indiana. We help startups and scale-ups bring marketable, valuable, and usable products to market.
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