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Better Product
Resources on Product Marketing, Brand, UX Design from the Innovatemap team
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Advice for the Fundraising Founder
Advice for the Fundraising Founder
Founders are making some of the most difficult decisions now than they’ve ever before. Over the past two weeks I’ve talked with a number…
Christian Beck
May 5, 2020
Growing Your Customer Base by Telling the Right Story
Growing Your Customer Base by Telling the Right Story
How can you be sure you’re crafting the right message for your digital product? Maybe you have a complex product, or maybe it solves a…
Innovatemap
Jul 2, 2019
The Hidden Impact of Product Messaging on Your Scaling Business
The Hidden Impact of Product Messaging on Your Scaling Business
Time for the obvious statement of the day: the startup journey is chock full of challenges. From fundraising to selling to just keeping…
Innovatemap
Jun 27, 2019
The Difference Between Designing for Users vs. Designing for Marketing
The Difference Between Designing for Users vs. Designing for Marketing
A few decades ago it actually meant something to describe your company as an “internet business.” The web hadn’t proliferated beyond…
Jon Moore
Jun 25, 2019
What to Do When Your Company Is Having An Identity Crisis
What to Do When Your Company Is Having An Identity Crisis
If you and your team can’t quickly, easily, and compellingly explain what your product does and how it can help solve your customer’s…
Innovatemap
Jun 19, 2019
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Hustle: How to Survive, Then Thrive, When Building an Agency
Hustle: How to Survive, Then Thrive, When Building an Agency
On October 1, 2013 I finished tucking my five kids into their beds, turned to my wife, and told her, “It’s time.” I’d been running the…
Innovatemap
Nov 21, 2016
The Best Product Design Teams on Medium
The Best Product Design Teams on Medium
Teams to follow, and the people who write their stories
Christian Beck
Jan 8, 2017
5 Delightful Ways to Onboard New Users
5 Delightful Ways to Onboard New Users
The Window Shopper, The New Concept, The First Date, Imitation Game, and The Upsell
Christian Beck
Sep 11, 2016
The Better Product Podcast
Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.
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