Matt Fitzgerald
Oct 9 · 7 min read

So you finally decided to develop an application for your business? But how do you decide which platform is best to resolve core business problems? Don’t fret! Let’s discuss the pros and cons of each platform in detail.

Well, when you begin planning your technical requirements, you need to analyze and evaluate various factors to cut down the risk of putting your hard-earned money and efforts at stake.

Everyone has different business requirements, so there is no single-app development platform that fits all. To make the best decision, it is worthwhile to dig deep into the details of each platform and understand the features and limitations thoroughly.

With iOS and Android owning 97% of the global market share, developing an app has become an ideal approach for businesses to promote their services and enhance their leads.

Many small companies use an in-house app development team to cut down app-building costs, but contracting an app-development company can help you develop an app under limited budget and time.

The Google Play store or the Apple App store?

It’s not easy to decide, so can’t we just develop an application on both platforms? It’s never recommended to develop an app on both platforms together. Here’s why:

It can be budget draining. To develop an app on both platforms, you need to hire iOS app developers and an Android-app development team together. That can add up a tidy sum of money.

It’s risky. You never know whether your app will be a big hit for users or completely a flop show. So it’s better to test it in one of the app markets first.

It’s important to choose one platform. Before choosing a platform, I would suggest taking some stats and facts into consideration to analyze the market.

  • According to Statista, the number of mobile phone users is expected to cross the 5 billion mark by 2019
  • From 2018–19, Android made up a massive market of 74.45%, whereas iOS is capturing 22.85%
  • 0.3% are Windows users, 0.28% are Samsung, and 0.41% are using unknown platforms

After evaluating the statistics of the current market, it has been observed that Android and iOS are dominating the mobile OS market across the globe.

While Apple is the most reputed company ruling the world today, Android was introduced in 2008 and has become the most widely used mobile OS.

But still, it is always a hot discussion within companies to decide which platform to use. So which mobile OS would help you in targeting several audiences through a mobile app? Let’s learn!

Through this article, I will compare various factors of both platforms to find out which is better, when it comes to developing an app for enterprises.

Highlights of content

  • Market share
  • Audience and demographics
  • Monetization of application
  • Development complexity
  • App-development timeline
  • Development cost
  • Final-making decision

Market Share and Number of Users

Every year, the market changes and fluctuates.

While walking through any large city center, you may get the impression that the iPhone is ruling the market, and the majority of people can easily found sporting them.

However, the matter of the fact is this could be a slightly distorted representation. Your quick observation and analysis of the market can be dangerous. So take some time and read it carefully.

You might spot people with an iPhone a lot, but there’s a light distorted representation. Someone holding an iPhone 6 would look almost identical to someone holding an iPhone 8, especially if the devices are in a case. And how reliable is anecdotal spottings considering the vast amount of Android smartphones that sell every year.

Let’s crunch some numbers to better analyze the market:

In 2012, Android was sharing 21.5% of the world’s market. This was inferior to iOS’s 61%.

In 2017, after dramatic changes in the market, Android owned 64% of the world’s mobile market, which was double that of iOS’s 32%.

When deciding upon Android or iOS, you must take these demographic attributes into account to make an informed decision.

Audience and Demographics

According to a survey, it has been analyzed that Android OS is mostly used in developing nations, but iOS is typically used in developed nations where people have incomes and are able to spend money on mobile apps.

Thus, as a business person, if you want to target on the globe — both higher and lower-income people — you must go for Android apps development for your business.

According to Sensor Tower reports, the Google Play store pulled in approximately 75.7 billion first-time app installs worldwide in 2018, whereas the Apple app store only drove 29.6 billion.

Secondly, while Androids might have higher downloads, iOS users tend to have higher engagement rates and spend more on iOS apps.

Android witnesses a lot of popularity in the lower-income categories, whereas the major audience of iOS users is from North America and Western Europe.

Mostly, adults aged 18–30 are iOS users with higher incomes and more education.

Average Revenue

Of course, you don’t only want to make your application popular but also profitable.

It may seem that since Android has a bigger piece of the pie, it also has a larger revenue. But this is wrong. With 82% revenue growth during 2016, Android still seems to be losing to iOS.

The Apple App store still making 64% more revenue than Android’s store.

So if your only goal is to monetize an application, here are a few factors that you need to think upon:

Android users are less likely to pay on the application compared to iOS users. So we won’t be surprised that the Apple App store gets more revenue from mobile apps than the Google Play store.

No, you don’t need to believe our statements. Trust the numbers! 2017 was the big year for the Apple App store, as it made $38.5 billion revenue from mobile apps compared to $20.1 billion for Google Play.

App-Development Complexity

The complexity of app development plays a huge role in determining what platform you should choose between Android and iOS development.

However, when it comes to the app-development complexity, Android loses over iOS because of the huge difference in the programming language and device fragmentation.

Developing an iOS application is far quicker than developing for Android. And after the launch of iOS 11, 50% of users updated their OS to the latest version during the initial three months, and the percentage keeps increasing.

But if we talk about Android, for Android-development companies, it is a mess. There are a plethora of smartphones and tablets running on the Android OS with different screen sizes and aspect ratios. This ultimately means you need to develop an app suitable for all of them — or at least the bigger section of Android.

App-Development Timeline

How early do you want to market your application to the market?

After reading the previous point, it may become easier for you to guess what platform consumes more development time. Yes, it’s Android! Yes, exactly because of its long release cycles and fragmentation. So when comparing the Android developers and iOS developers, the latter has less work to do.

While Android apps are developed using JAVA or Kotlin programming, iOS apps will be developed in Objective-C or Swift.

Businesses wishing to save time and resources usually hire iOS app developers that understand and cater to the app-functionality set that you want to promote your business.

Development Cost

The cost of mobile-app development depends upon the scope and complexity of the project. The larger and more complex the project is, the larger the corresponding budget will need to be. There is nothing inherent in iOS- and Android-app development that makes one more expensive than others.

The cost of the app development varies on how many devices and OS versions you need to get covered. Apps will require more time and resources if you need to develop more versions.

Final Decision

Finally, your ultimate decision will depend upon what exactly works for your business.

If your target audience will be in the higher-income category and you’ll be monetizing from in-app purchases, then you’ll likely want to go with iOS first. If you want to approach a broader market share and plan to monetize through advertising, then Android will be your choice.

Better Programming

Advice for programmers.

Matt Fitzgerald

Written by

Working in | Business Analyst (12+ years) | Technical Writer | Tech Geeks | Tech Enthusiast

Better Programming

Advice for programmers.

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