Real Life Use Cases Of Dashboards With Actual ROI

Fraud detection, sales leads, and more

SeattleDataGuy
Sep 10 · 4 min read

We recently wrote a piece about designing million-dollar dashboards — now we want to take it one step further, giving some actual use cases. We’ve developed dashboards for companies that they’ve used to drive sales, reduce costs, and change strategy.

We’ve seen dashboards that cost companies tens of thousands of dollars (if not more) to develop and maintain but never get used. This can be due to a lack of actionability based on the dashboard, too many bells and whistles leading to analysis paralysis, and a general lack of clear direction.

When done well dashboards can have great ROI and help make better strategic decisions. Good dashboards take complex data and businesses processes and distill a clear message that allows the end-users to make decisions with confidence. Here are a few examples of dashboards we have implemented.


Fraud Detection

Fraud costs industries like banking, healthcare and insurance billions of dollars every year. Fraud is tricky to combat because often it’s not enough to just detect it — a lack of resources might mean that companies need to prioritize which fraud to take on first. Our team has developed several dashboards that help companies manage fraud detection better.

Developing dashboards that first allow end-users to have a high level view before drilling down is helpful in these situations. The high-level view allows the end-user to see where the areas most worth targeting are. Once a strategy is in place then the teams can start to drill down.

The ability to switch between high and low-level information is a key aspect. It helps the managers or directors see the problem areas and then assign a strategy that individual contributors can execute.

In turn, this leads to getting back several times over what they paid for our work to develop the dashboard within the first 6 months! We say that, because…well..you would feel proud to if the product you developed was already proving to be very effective within months after developing it.


Sales Lead Generator

Many businesses only use dashboards internally. However, there are a lot of good reasons to use dashboards as sales tools. Either you can use them as a tool to help pitch your service or you can use them as a reason for a client to stick around. We’ve helped multiple companies in multiple industries develop dashboards using client data that helped close deals and keep clients. Industries such as healthcare, transpiration, and finance.

This is because if you’re offering a service, you can show how the service is impacting your client. Perhaps it could show how your service is benefiting them or where both of you could improve on your partnership. Having a dashboard that is clear and concise and tells a story that helps your clients gives them:

  1. Reason to sign you as a service
  2. A reason to keep you as a service.

Data can be used to create products that can be either given away as part of a service or sold as an add-on. Often, you don’t even need complex metrics. Instead, you just need to be able to answer the businesses most important questions.

Product Effectiveness Guide

Digital products like SaaS products, streaming companies, and websites are effective businesses because they scale easily. However, just because your businesses seem to be doing well, does not mean they are. This is why it’s important to have an operational dashboard that can help your executive team spot possible issues early and fix them at the source.

For example, when it comes to product development there are several themes of metrics. Adoption, retention, and engagement (there are a few others, but these are arguably the core). These three metric families combined can help tell a story about your product.

This is where our operational dashboard came in handy for one of our clients. We had created a high-level dashboard that gave our clients the ability to see their adoption, retention and engagement rates from several different perspectives.

There is nothing fancy about these metrics — adoption is simply the count of users over time, retention is the number of users that stay, and engagement is how users use your product.

In our example, we saw one major issue. Let’s say you are having a growing user base — each month you’re growing by 20%. That would be amazing, but what if at the same time your retention rate is 50% per month? That means you’re having to replace a huge number of users every month to keep your growth rate. Eventually, you’ll run out of your target audience but keep the terrible retention rate.

This means your audience wants the product you’re selling but when they get it, it’s not meeting their needs. You’ve got a great funnel or sales team, but there’s nothing sticky about your product.

Our dashboard helped point this out and gave our clients the support they needed to reach out to upper management and start improving their product.

Conclusion

Dashboards offer companies the opportunity to gain massive insights into key business areas. They help simplify and distill the complex business process into understandable numbers, they help point out problem areas and they provide confidence for action. We have had the pleasure of helping several businesses just this year have greater insights into their businesses and we have enjoyed those opportunities.

Better Programming

Advice for programmers.

SeattleDataGuy

Written by

#Data #Engineer, Strategy Development Consultant and All Around Data Guy #deeplearning #machinelearning #datascience #tech #management http://bit.ly/2uKsTVw

Better Programming

Advice for programmers.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade