Top Mistakes Medium Authors Make, and How to Fix Them, 2023 Edition

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Whether you’re just starting your Medium journey or have years of experience, it never hurts to gain new tips. Here’s a list of mistakes to avoid in 2023 for Medium authors.

Why do authors fail?
Medium authors fail because they don’t realize that writing is a business that requires effort, time, and attention. Some authors fail because they don’t research their audience, they don’t tailor their content accordingly, they write inconsistently, they don’t use best practices, or they don’t promote their content.

Anyone can start a Medium account, but many will never give their writing the attention that it needs to be successful.

A hobby account is one thing, but when you want to grow or monetize your writing, there are several things you need to focus on. Namely, you need to identify the goal of the account, know your target audience and what moves them, build a Medium site that is easy to navigate, and choose a writing style that resonates with your audience.

Here are the most common post mistakes (and their solutions), according to SpotLite research on Medium posts.

1. Create posts that serve your larger company goals.
Mistake: You think of ideas that only interest you.
As much as you…