Bettium as a platform will emphasize heavily on e-sports and therefore our primary marketing efforts will focus in this area as well, however, being a sports betting platform we couldn’t help but study the competition (and other non-competing blockchain startups) and see how they have collaborated with football players in the past.
1. Luis Figo for STRYKZ
“When I heard about Football-Stars for the first time I immediately liked the idea. Football becomes more and more data-driven with detailed statistics about all aspects of the game-this is what Stryking’s platform utilizes to create a compelling fan experience. I am happy to support the experienced team at Stryking and spread the word about their platform that allows fans to engage with the teams and players they are backing.”
said, the football legend, Luis Figo after he agreed to endorse the Stryking Entertainment Football-star by becoming its Initial Coin Offering brand ambassador.
Luis Filipe Madeira Caeiro Figo is a Portuguese world-class football veteran with great achievements in the football arena that include, winning the 2000 Ballon d’Or and the 2001 FIFA World Player of the Year. He also assisted his team win coveted titles such as the UEFA Champions League, Italian Champion and Cup, Spanish Champion and Cup and Portuguese Cup.
Football-Stars is Stryking’s very own fantasy football platform. The users have to assemble a line-up from the real player and depending on the real matches, they will get points for it. In contrast to other ICOs, the Football-Stars platform is already live having been launched into the 2017/18 season together with kicker, Germany’s biggest football magazine.
2. Ronaldhino Gaucho for SportyFi
Ronaldhino’s tweet, dated 8th December 2017, had this to say about SportyFi, therefore proving that Ronaldhino was among the many impressive supporters and endorsers of SpotyFi.
“Excellent idea and a wonderful project- a platform to connect young athletes and investors, helping them fulfil their sports potential. The token sale is going on right now, so check out the idea and support it!”
Ronaldo de Assis Moreira better known as Ronaldhino is a world-class Brazilian footballer who is also FC Barcelona legend. He has won the FIFA World Player of the Year award twice and the Ballon d’Or. He also assisted Barcelona to win the UEFA Champions League, which was their first in fourteen years, La Liga titles and many other achievements in the football world. Another Brazilian football legend supporting this company is Roberto Carlos.
SportyFi, which is currently known as SportyCo, aims to create a platform where you can use its cryptocurrency to invest in athletes from whichever sport, be it football or basketball, across the world. Therefore it connects investors with athletes. You can also help a struggling athlete showing potential with financial backing through the platform.
3. Lionel Messi for Sirin Labs
In Messi’s Facebook post, dated 7th December 2017, he said,
“I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make Blockchain friendlier with their upcoming operation for smartphones! Check out sirinlabs.com #Ethereum #IOTA #Bancor.”
Lionel Messi is an Argentinian football player currently playing for Barcelona. Among his impressive achievements in the football world and still counting are a record five Ballon d’Or awards, four of which he won consecutively and another five European Golden shoes. Messi has played for Barcelona throughout his entire professional career, now that is loyalty, winning 32 trophies, including four UEFA Champions League titles, nine La Liga titles and six Copas del Rey.
SIRIN LAB prides itself on secure open source consumer electronics connecting the Blockchain economy with market consumers. The company already has devised the first Blockchain-enabled and cyber-protected gadgets known as FINNEY. These devices, smartphones and PC’s, were designed to support internal Blockchain applications that include, secure exchange access, crypto wallet, encrypted communications and person-to-person resource sharing ecosystem for apps and payment supported by the SRN token.
4. Michael Owen for GCOX
Michael Owen is yet another football star who has joined Blockchain industry. At Global Crypto Offering Exchange (GCOX) Michael Own is a celebrity, private investor and member of GCOX Board of Advisors. Therefore he is not just the face of the platform but is also involved in the workings of the platform.
Global Crypto Offering Exchange (GCOX) is the world’s first platform to allow celebrities to create and list their own Celebrity Tokens. Fans will use the Celebrity Tokens to redeem merchandise, exclusive content and personalize interaction with their favorite stars. Celebrities will also have the option of exchanging the tokens for Bitcoin or Ether before cashing out at the prevailing market rate.
GCOX co-founder and CEO, Sir Dr Jeffery Lin said,
“GCOX plans to increase the adoption and acceptance of Blockchain technology and crypto tokens through the involvement of celebrities. With new social interaction platforms built on GCOX’s own Acclaim Blockchain, investor and fans will have unparalleled access to their favorite stars. Celebrities will also have the opportunity for increased engagement with their fans, further extending their reach and expanding their popularity.”
5. Arsenal FC and CashBet
CashBet went even further and announced a landmark partnership with Premier League football club Arsenal FC ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin designed specifically for iGaming.
The first-of-its-kind deal, which makes CashBet Coin the club’s exclusive and official Blockchain Partner, sees Arsenal become the first major team in world football to officially partner with a cryptocurrency.vThe agreement will give the CashBet Coin brand prominent placement via in-stadium advertising channels for Arsenal home Premier League games at Emirates Stadium.
Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are pleased to welcome Cashbet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”
6. Robson-Kanu for Sandcoin
Perhaps, a less known example — West Bromwich Albion player Robson-Kanu and Sandcoin.
Hal Robson-Kanu, English Premier League and Wales national team player, recently joined the ranks of investors of the Sandcoin project. Apparently, the sportsman is familiar with cryptocurrency and similar assets market and monitors it regularly. This time he expressed interest in Sandcoin ICO.
According to Ruslan Pichugin, CEO of Sandcoin, he held the telephone conversation with Robson-Kanu and received an invitation to London to conduct further negotiations. The famous football player also turned out to be familiar with the construction business. His intention to invest in Sandcoin is based on a confidence that Russia is a promising market in this regard. Robson-Kanu said that he is investing in the market for several years and looking forward to it.
Conclusion
Celebrities are proving to be the game changers in the ever-growing Blockchain industry. Considering the number of companies competing for customers in the same niche, new avenues of beating the competition have to be devised. And in this case, celebrities with recommendable influence work.
The potential of the blockchain technology is tremendous and more people get involved in it with time. We at Bettium, are very enthusiastic about the future of sports and sports betting, and we’ll gladly start working with sports and esports professionals in a similar manner, as in the examples above.
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