Editorial

In the times when old things need new names in order to be sold, we want to offer you a reunion with Mr. Common Sense. Without rebranding.

Marlena Siwiak, PhD
Between Data & Risk
2 min readNov 11, 2022

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In the past decade data analysts had to rebrand to data scientists or data gurus to basically do the same job. Good old software sounds outdated and is not sellable anymore unless you add to it a piece of matrix calculus in place of an if-else statement and call it AI. Internet is getting boring, but blind yourself with a screen and deafen yourself with handphones, and it will magically turn into a new exciting Metaverse.

An example of the power of rebranding.

Let’s make it clear: technology improves and there is no doubt about it. But don’t you have an impression that often the innovation does not justify the buzz?

Thus, question assumptions, challenge trends, unbuzz buzzwords. Publish with us!

Read how to contribute.

Editorial board:

Editor-in-Chief: Marlena Siwiak, PhD — data scientist, bioinformatician, and book author who publishes in recognized newspapers and magazines on topics related to new technologies, (popular) science, sociology, and pop-culture.

Editor: Marian Siwiak, PhD — entrepreneur, data guy, book author, co-author of Data Mesh in Action by Manning Publications. Co-host of Between Data & Risk podcast. Creator of the first global model of the COVID-19 pandemic.

Editor: Artur Guja — entrepreneur, ex-CRO in one of the Tier-1 banks, ex-trader. Co-host of Between Data & Risk podcast. IT person by training and at heart.

Publication Mascot: Mr. Common Sense. Because he is not that common.

Mr. Common Sense is not that common.

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Marlena Siwiak, PhD
Between Data & Risk

"The king is naked" sounds different when it falls from the mouth of a child, and different when it is spoken by another participant in the orgy.