Animation Fundamentals
This animated commercial is using the simple icon to publicize its program. There are not lots of complicated images and action, while the principles of animation including Squash and Stretch, Anticipation, Staging, and Slow in and Slow out, all have a good impact on constructing vivid frames.

Squash and Stretch are always used in the jump of Jebb. In 0:16, the jump action is a typical application of squash and stretch and anticipation. He slightly moves up, which is the preparation to drop. At this time, the image of Jebb become longer. Even the image of Jebb does not look real, the natural movement makes he more realistic. During the exit of Jebb, the slow in and slow out principle also boosts the realistic effect. The movement is changing from slow to fast, showing he falls and disappears immediately and naturally. A not very distinct Squash and Stretch also shows in 0:01 at the beginning. Jebb slightly changes its shape when the animator tries to concentrate the viewer’s gaze.

For telling the story about Jebb, Staging works well for attracting the viewer’s attention. In 0:11, Jebb moves for leaving space to the other necessary setting, from the gas station to the coming people, people’s eyes could always follow the story and know the emphasis.
