From Sales Slump to Superstar Squad: How a Book Accidentally Revolutionized My View on Underperforming Teams.

Timothy Mbiti
Beyond Agile Leadership
5 min read2 days ago
Photo by ahmad gunnaivi on Unsplash

I did it again. I bought another business book, promising myself it would be the last one before I actually started my own company. But this time, something magical happened.

There I was, curled up with my new read, “From Worst To First” by author Gordon Bethune, when suddenly — BAM! — it hit me. The book wasn’t just about sales or profits; it was speaking to my soul as a wannabe entrepreneur! Reading it gave me an opportunity to relate to how the sales team felt during that time.

My first thought was:

Wait, what? How is a book about corporate leadership so relatable to… well, everything?

My inner critic: Come on, Tim. It’s not like you’re going to build the next Apple with a few book tips.

Me: I know, but for someone who’s been dreaming of leading a team someday, this is GOLD!

That was me, fighting with my self-doubt again. But before I dive into the juicy details, let me give you the…

5 Mind-Blowing Insights to Transform Any Underperforming Team

Hold on! Don’t click away just yet. I promise this isn’t your typical “rah-rah, you can do it!” pep talk. 🤓

So, there I was, highlighter in hand, when I stumbled upon a case study that made my jaw drop. It was about an organization and a sales team that went from the brink of bankruptcy to crushing $224 million in just the first year after almost going under!

My mind instantly flashed back to my days on the university basketball team. We were the underdogs, without the best training court or equipment, and losing crucial games. Sound familiar? 🙋‍♂️

But here’s the kicker: the strategies this sales team used weren’t just about selling. They were about human psychology, team dynamics, and motivation. Things that apply everywhere from boardrooms to research labs!

So, without further ado, let me share the five insights that blew my mind (and might just revolutionize your team too):

  1. The “Why” Trumps the “What”

Remember when our professor asked us to present our research findings, and we all frantically memorized statistics? Yeah, that bombed. 😅

The book talked about how the underperforming sales team turned things around by focusing on their “why” instead of just the “what” they were selling.

In our research group, we started sharing why our projects mattered to us personally. Suddenly, those late-night data crunching sessions felt purposeful!

Takeaway: Help your team connect with the purpose behind their work. It’s not just about hitting numbers; it’s about making a difference.

When you figure out why you are selling

2. Fail Fast, Learn Faster

During my time as a sales account executive, I was terrified of making mistakes. Turns out, that fear was holding me back!

The book described how the sales team implemented a “fail fast” culture. They celebrated failures as learning opportunities.

This also reminded me of the time I started publishing online. Once I started treating my failed article editions as stepping stones instead of setbacks, my engagement improved!

Takeaway: Create an environment where people feel safe to take risks and learn from mistakes. It’s not about being perfect; it’s about constantly improving.

3. Personalized Coaching > Generic Training

Remember those one-size-fits-all training sessions that put everyone to sleep? Yeah, they don’t work.

The sales team in the book implemented personalized coaching sessions. Each team member got tailored advice based on their strengths and weaknesses.

This hit home. In our basketball team, we finally started winning when our coach began working with each of us individually on our unique playing styles.

Takeaway: Invest time in understanding each team member’s unique strengths and areas for growth. Tailored development plans work wonders!

4. Collaboration Over Competition

Here’s a shocker: the book suggested that internal competition can actually hurt team performance. Mind. Blown. 🤯

The sales team shifted from individual targets to team goals, and suddenly, everyone was helping each other out.

This took me back to our research group. When we stopped competing for the professor’s praise and started collaborating, our papers got way better (and we actually started enjoying the process!).

Takeaway: Foster a culture of collaboration. When the team wins, everyone wins.

5. Celebrate the Small Wins

Last but not least, the book emphasized the power of celebrating small victories.

The sales team started acknowledging every step forward, no matter how small. This created a positive momentum that snowballed into bigger successes.

I couldn’t help but smile, remembering how our basketball team captain would treat us to ice cream after every game, win or lose. Those little celebrations kept us going through the tough times.

Takeaway: Don’t wait for the big wins. Celebrate progress, however small. It keeps the team motivated and creates a positive atmosphere.

As I closed the book, my mind was racing. These weren’t just sales strategies; they were universal principles for leading any team to success!

Whether you’re managing a sales team, leading a research group, or just trying to get your roommates to do their dishes (still working on that one 😅), these insights can make a world of difference.

So, what do you think? Have you tried any of these strategies in your teams? Got any epic failure or success stories to share? Let me know in the comments!

And hey, if you want more accidental wisdom from my late-night reading sessions, give me a follow. Who knows what life-changing insights I’ll stumble upon next! 📚🕵️‍♂️

Next steps? Here is one other way I can help you:

  1. Weekly Sales Talk🔗: The ONLY (Best-kept secret🤫) sales tips you want to read! To help you be more PRODUCTIVE and lead your team more EFFECTIVELY. Get on board!

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Timothy Mbiti
Beyond Agile Leadership

Productivity Advisor | Researcher | I help sales leaders overcome sales team disengagement 📈. Visit: https://buyerascend.com