Your Customers and the Dreaded Queue
Consumers in Britain spend an average of 18 hours a year waiting in lines when they visit retail stores. Although consumers very rarely complain, a survey has found that nearly 90% of people had left shops due to excessive wait times. The reasons for long queues are often down to slow payment options and consumers finding the right amount of money to pay for their items.
According to a recent survey, almost half of respondents stated that waiting in lines to make purchases is worse than doing the dishes. Over a quarter of those surveyed said they prefer the commute into work rather than queuing in shops.
Shopping online offers an alternative to waiting in line
Ecommerce plays an important role in the retail sector, and consumers now have more choice when it comes to the way that they shop. Online shopping provides the opportunity for consumers to choose a delivery option to suit their requirements. This negates the need to spend time waiting in long queues and allows retailers to choose delivery options that will help them to increase their sales and keep customers happy.
Retailers that choose to offer fast and flexible delivery can ensure that consumers are catered for when it comes to the purchasing decisions they make. Many retailers offer the option of returns for customers that aren’t happy with their purchases, providing a more streamlined and efficient service.
Nowadays there is plenty of choice when it comes to selecting a courier to provide deliveries for retailers. Many offer next day delivery options, while some also offer same day delivery for consumers. The changing demands of customers now mean that retailers need to ensure that they are covering a range of possibilities, so that they can maintain their position in the market.
Last mile delivery in London can help retailers succeed
It’s essential that retailers innovate and look at ways of ensuring customers’ expectations are met by offsetting in-store purchases with online sales. Last mile delivery in London is focused on delivering the goods that consumers have bought in the quickest and most efficient way. It has become a popular focus for retailers as they are constantly looking at new ways to offer the very best customer experience.
The major focus that has been placed on last mile delivery is due to the fact that consumers have so much choice, and can easily order goods from competitors. This means that retailers are looking at ways to ensure that consumers choose them to purchase and deliver their goods to their homes. This is why it is more important than ever for retailers to offer a range of delivery options so that consumers not only have a choice, but they clearly see that retailers are doing everything they can to get goods delivered in the quickest possible way.
For consumers, online shopping provides a level of access that may not be available to them in retail stores, as they can make purchases quickly, easily and often have the goods delivered on the same day.
For more information about Stuart, get in touch with us at sales.uk@stuart.com