Premium UGC at Scale
How advertisers leverage the Bidio system to earn recognition by supporting quality user-generated content.
Influencer marketing exploded in 2016 and has continued to grow in 2017. Brands have finally realized they can’t buy real people’s trust. Ad blockers destroyed traditional display advertising, and consumer blindness limits ad recall and click-through rate. These days, the best way to reach a target audience is native advertising: in-feed placements, boosted posts and sponsored content.
What is the meaning of sponsorship?
Before the internet, sponsors just slapped their logos on race cars and snowboards, but now they control the creative process of social media influencers. Too often, native advertisers push too hard for brand integration. When sponsors force creators to compromise authenticity, the audience can react negatively.
Problem: brands are throwing money at creators. When working with top-tier influencers, sponsors must pay a premium to gain control of the message. However, if a mid- or low-tier influencer acquires a deal, their audience might consider them a sell-out.
Furthermore, influencer marketing has never been scalable! Creators join networks and brands work with agencies. However, sponsors can’t afford to spend the time and effort necessary to negotiate large numbers of deals.
If done properly, sponsored content provides consumer trust. However, each contract initially represents a risk for the brand. Using old-school methods, they can’t guarantee a return on the investment. This antiquated system results in wasted resources.
Using Bidio, marketers only pay for verified results: watch-time and click-throughs. Whether you’re trying to redirect traffic, or simply want brand exposure, our platform helps you achieve goals cost-effectively. There is zero immediate financial obligation, so why not get ahead of the game?
