The New Chapter of Bifrost
The time has arrived — Bifrost’s anticipated rebranding is officially underway. And today, we are more than thrilled to share the first chapter of the transformative journey which aligns with the declaration of our commitment to user-friendly blockchain technology. Let us wait no longer and take a look at the changes we will be seeing today.
Logo
The unveiling of our brand-new logo marks the very opening of our rebranding. The choice of color, radical red, is a vibrant shade that fittingly reflects our ethos fueled by the ambition toward innovation. Upon closer look, the logo is in the shape of a single continuous loop, inspired by the infinity symbol. This new form represents our belief in the endless possibilities of blockchain technology as well as our limitless potential to push boundaries. As a new symbol of Bifrost, the logo will stand as a dynamic rendition of our continued dedication to innovation and progress.
Website (Link)
The revamped website reflects our vision of a user-centric future. Aside from the apparent aesthetic upgrade in line with the new logo, structural and functional changes have been implemented with simplicity and efficiency in mind. The resulting new interface with added features and content allows anyone to navigate easily and find what they want. Again, it is a visually constructed statement of our vision that will serve as a key platform for all those interacting with Bifrost.
BiFi (Link)
BiFi has undergone a significant upgrade with the power of our cross-chain technology. The integration of Bifrost’s cross-chain infrastructure, supported by the Bifrost Network and Chainrunner, renders BiFi more flexible and versatile, as assets on various chains can now be used as collateral. For example, using assets on Ethereum as collateral, users can borrow from BNB. This gives greater control over their assets, as they can, for instance, choose to use BNB assets to participate in the Binance Launchpad. Keep in mind that this is only the beginning of the series of upgrades lined up for BiFi — collateral options will be further diversified, and advanced features will also be supported. By maximizing our cross-chain capabilities, all our DApps, first starting with BiFi, will become an even more effective and user-friendly platform that attracts more users to the Web3 ecosystem.
Identity
Last but not least, we would like to proclaim the identity of Bifrost as a network. Since its launch, the Bifrost Network has been the core of the ecosystem propelling growth, and naturally, the Bifrost identity has gravitated to the network. Moving forward as a network, however, we will not limit ourselves to developing our ecosystem within the Web3 space — focusing on various collaborations with Web2 institutions, we will become their bridge to the decentralized world and extend the benefits of Web3 to more users.
We believe that the possibilities stemming from these partnerships will undoubtedly lead to one of the most useful cases of Web3 adoption, and hope to share detailed news in the coming days.
We cannot emphasize enough that all our rebranding initiatives have been meticulously directed to align with our pursuit of innovation which does not forego usability. With every aspect of our ecosystem set for a comprehensive upgrade, note that what we have presented today is certainly not the end. Upon significantly enhancing the user experience of all our products and services powered by the Bifrost Network, we will expand our ecosystem and ultimately bring more people into the Web3 space.
Now, as we move forward closer toward our vision, we would like to thank all community members for your unwavering support. Please join us as we continue to explore the endless possibilities of blockchain to facilitate and lead Web3 adoption.
