Build A Marketing Plan That Lasts

Andrew Holliday
Jun 13 · 5 min read

Big Hairy Goal (BHG)

Small Achievable Milestone (SAM)

The Journey of a thousand miles begins with one step.

Small

Achievable

Milestones

An action or event marking a significant change or stage in development.

Strategy

Tactics

Systems

To Sum It All Up

Big Hairy Goals

Screw dreams. Set Big Hairy Goals that scare you. From Entrepreneurship (we’re totally the Uber of Medium publications) to accomplishing that milestone athletic goal (marathon, ironman, 5k, losing 100 lbs), we should all have Big Hairy Goals we’re chasing.

Andrew Holliday

Written by

I help companies grow by saying the right thing to the right customers. Father of 5 | Founder of https://specialsaucebranding.com/

Big Hairy Goals

Screw dreams. Set Big Hairy Goals that scare you. From Entrepreneurship (we’re totally the Uber of Medium publications) to accomplishing that milestone athletic goal (marathon, ironman, 5k, losing 100 lbs), we should all have Big Hairy Goals we’re chasing.