What Businesses Get Wrong About “Pain Point” Selling

Sophia Sunwoo
Oct 15, 2019 · 3 min read

Don’t tell me I’ll die if I don’t buy your product.

Photo by Stijn Swinnen

I was listening to the radio the other day and heard one of the strangest commercials I’ve heard in a really long time. The commercial started off with ominous crime show music with the narrator saying something along the lines of:

Thousands of people fall every year coming in