Dark Bezos’ 70% Rule Will Help You Decide Faster
I dislike the dude, but his trick works
Despite having the same haircut, I’m no fan of Jeff Bezos. He mistreated his employees, escaped taxes, tried to buy an election, cheated on his wife, and a ton of other bad shit.
But the bastard is smart. His decision-making grew Amazon from an online bookstore to a wealthy (and somewhat scary) business empire. And given that the most important skill in business is to make good decisions, I believe we ought to steal some of Dark Bezos’s tricks. The 70% rule is one of them.
What’s the rule?
You should make your decision as soon as you have 70% of the information you need to make that decision.
I know you have a lot of questions so let’s debunk them.
How is this rule relevant?
From this point onward, let’s call all the information you need to make a good decision “the needed information.”
Bezos explained that high-quality decisions require 90% of the needed information. The catch? Getting to 90% takes a lot of time, and speed is crucial in our fast-paced world. Whether at work or home, you can miss a ton of opportunities if you don’t decide fast.