Epic Games Baits Apple To Pull Off The Biggest Marketing Campaign In Recent History
A parody of Apple’s iconic 1984 ad coupled with a lawsuit will set new precedents for combating big-tech monopoly
The Fortnite maker, Epic Games surprised the whole gaming community by announcing a price drop for all V-Bucks, Fortnite’s real-money currency.
For the uninitiated, Apple and Google take a 30% cut on apps that offer in-app purchases. This gatekeeper-like-tax policy set by the two leading mobile operating systems eats up a significant chunk of profit from businesses and also suppresses competitors.
Apple, who doesn’t support sideloading apps, has been facing far more scrutiny than Google. Spotify and a bunch of other firms have openly criticized them by filing anti-trust complaints. A lot of it has to do with Apple’s uneven rules and selective exemptions of the 30% fee cut for apps like Amazon Prime and Netflix.
Coming back to Fortnite, they managed to circumvent the in-app purchase system through a server-side feature update that offers a direct purchase option(a clear violation of App Store policies):
