Sell Out Your Event With Social Incentives

William Adeimy
Big Tickets
Published in
2 min readMar 26, 2015

We recently introduced a new feature that combines social engagement with powerful social analytics, we call it Fanalytics, a game changing social incentives & analytics suite for event organizers.

Fanalytics accelerates ticket sales by engaging fans during the purchase process through social discounts. At the same time our back office provides valuable insights to event organizers by connecting the social media profiles of their fans.

During the last 6 months of 2014 our events generated an additional 200,000 click-throughs that were directly attributed to social incentives from fans sharing events on their Facebook news feeds and Twitter streams. Our fanalytics feature is generating thousands in addtional revenue for our client’s and giving them the ability to identify, engage, and reward their most influential customers.

- John Ashbaugh, CEO of Xorbia Tickets

How social incentives are changing the way fans discover events:

  • You can identify your top fans giving you direct access to the connectors of your brand.
  • Engage your fans through our social incentives program and see how digital word of mouth through Facebook and Twitter increases your brand’s exposure.
  • Our powerful platform data allows you to create your own reward & loyalty program that will change the way you interact with your customers.

Social Incentives:

social incentives

Facebook Share:

fanalytics-facebook-share

Facebook Like:

facebook-like-update

Tweets:

Just bought tickets to Dancin’ In The Streets — World Cup Edition @bigskybuckhead @XorbiaTickets #FANalytics http://t.co/aK0ndZc0cL

— Dee Cap (@dianeaconda) May 7, 2014

Some clever incentives to encourage social shares. Well done @XorbiaTickets #SocialMedia pic.twitter.com/Pgrz4pFYoX

— Sam Brennand (@SamBrennand) March 13, 2016

FYI: this article originally appeared on our blog here.

Thank you for reading! Interested in finding out more about social incentives and how they can help you sell more tickets? Drop me a line at will@xorbiatickets.com.

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Big Tickets
Big Tickets

Published in Big Tickets

Resources and tips from the Big Tickets team to help event organizers produce better ticketing and live event experiences.

William Adeimy
William Adeimy

Written by William Adeimy

Passionate about events, my community, and leveraging technology to help our clients succeed. Director of Ticketing at Big Tickets and Editor at Atlanta Buzz.