Big Ups
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Big Ups

Big Ups: Authorship

“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.” — Neil Gaiman

As I edge closer to releasing “Arc of the Poet,” the big ideas behind doing such a thing are swirling around in my brain. Surveying other authors I respect, here’s a summary of rationales behind their perseverance. Only one I know admitted to writing a book for money.

Enhance reputation. Prove expertise. Optimize credibility. Executive presence. Competitive advantage. Raise…



Exclusives and worthwhile buzz, with a lot of extras, for good measure.

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Roger Darnell

Author, communications consultant, publisher, and career guide Roger Darnell is principal of creative-industry PR firm, The Darnell Works Agency.