Beta Opportunity: Abandoned Cart Emails API Transactional Email Templates

At the beginning of this year, we released a new UI and API for our 12 Transactional Emails Templates, and in July, a new UI for Abandoned Cart Email Templates. As a follow-up to this user experience, we are kicking off an Open Beta phase to take the next step in enabling new visual Handlebars & API experience to our merchants when leveraging Abandoned Cart emails.

Often being the reason a shopper engages with a store, Abandoned Cart emails are an incredibly important part of the shopping experience and an expression of a merchant’s brand. Merchants can reach out to shoppers who have abandoned their carts to entice the shopper to complete their transaction, increasing conversions and potentially increasing average order value.

Our new API will provide more flexibility and consistency to our merchants and partners to manage Abandoned Cart Templates outside of the Control Panel UI to fit their own particular needs.

Requirements:

• Must be using the New Abandoned Cart Emails UI experience in the BigCommerce Control Panel
• Must be on a Plus, Pro or Enterprise Plan on BigCommerce

Leveraging the new Abandoned Cart Emails API provides benefits such as:

• Create more sophisticated customized abandoned cart emails with the benefit of conditional logic via the public API
• The ability to easily manage abandoned cart email settings and templates on global level as well as individual sales channels via the public API
• Maintain more consistency with transactional emails API experience
• Allow API consumers to more intuitively create abandoned cart email templates and configure related settings

Abandoned Cart Emails API will allow you to:

• Create, delete & manage Abandoned Cart emails on global level via public API
• Create, delete & manage Abandoned Cart emails per each connected channel via public API
• Create & customize Abandoned Cart email templates on both global and channel levels, as well as to be able to trigger sending test email via public API
• Control Abandoned Cart emails status on both global & channel levels via public API
• Inherit Abandoned Cart email settings and templates from global level or make overrides per channel via public API
• Set the timing of the Abandoned Cart emails

If you meet the criteria above and are interested in testing out the new Abandoned Cart Emails API, get started today with the API documentation in the Developer Center.

Additional Information

For more information on our new user interface and setting up Transactional Emails, check out our Knowledge Base article. For API documentation, click here.

We hope that you find this new API useful and look forward to any feedback so we can continue to improve it!