BigCommerce + ethos: A Partnership Exemplifying the Links Between Web3 & Ecommerce
BigCommerce <> ethos
Have you been waiting for the option to have a branded NFT experience that lives directly in your store?
Are you a fan of digital assets but want to be sure they have real value for your customers?
Do you want users of all technical skill levels to be able to interact with these digital assets?
Good news!
Any merchant with a store on the BigCommerce platform now has the option to work with ethos! ethos is a white-label NFT platform that enables brands to sell or issue NFTs.
“ethos’ platform allows brands to offer NFTs through a fully branded experience that includes real-world utility. Added utility such as discounts, airdrops, early access, or special products when holding an NFT makes ethos the chosen partner for brands who want to reward and grow their customer base.” (ethos Named BigCommerce Technology Partner Press Release)
How does working with ethos work?
ethos creates a fully branded experience for merchants by capturing their brand’s assets, creating landing pages where users can pre-register for an NFT drop or go through the purchasing process, and more! Non-crypto experts make up the majority of consumers today, so catering to customers with diverse crypto knowledge levels is key to the mass adoption of Web3 concepts like NFTs.
ethos’ NFTs are equipped with real-world value like discounts, airdrops, early access, or special products when holding an NFT. Whether your customers are crypto pros or want to use a credit card to purchase items in your store, ethos provides barrier-free transaction options for cryptocurrency or traditional payment methods.
Imagine a merchant launches their first NFT and adds to that NFT a perpetual 20% off all purchases coupon that now lives in the customer’s account. Customers don’t need to track down any email confirmations or gift cards, it’s just right there in their customer account, and 20% discounts are applied to their orders!
Why should you care? These NFT holders are now a segment of your audience you know a lot about, and you have a direct line of communication with them: their NFTs. You can now send out special offers, freebies, event invitations, etc. to certain segments based on NFTs they’ve purchased from you.
What products/functionality does ethos offer?
ethos has developed leading products that support brands utilizing digital assets to engage with their customers, and these products are white-labeled for merchants! Storefront, eDrop, and Stamp are their three products, so let’s dive into the details!
Storefront
Storefront allows brands to sell digital assets directly from their website to their customers, with the addition of utility like Gated Content or access to special products.
eDrop
eDrop enables brands to issue or send digital assets to their customers for free that can be accessed with or without a crypto wallet. An eDrop gives you the ability to issue free NFTs to anybody!
This allows merchants to issue NFTs to anyone and have any utility attached to them — maybe they send them to their friends and family to give them a 20% discount on products, maybe they want to surprise a loyal customer with a one-time freebie — whatever!
Stamp
Stamp utilizes QR codes embedded in products to create immutable proof of authenticity, helping brands understand the lifecycle of their products and making imitation products obvious to customers.
Let’s see some examples!
If you want to check out what this looks like in practice, here are a few BigCommerce merchants using ethos.
Saddleback Leather
Saddleback Leather was the first BigCommerce merchant to launch using this innovative platform this past November. You can go to their ethos landing page, pictured below, and sign up for the next collection drop or, once the collection is available, you can buy your NFT directly on that page.
Skull Jewelry
Skull Jewelry offers NFTs for purchase that have a slew of benefits! These 100 “ultra-rare” NFTs, each based on a piece of jewelry sold by the brand, come with a $25 gift card, a 25% discount on all purchases for life, and free shipping!
I’m interested! What’s next?
If you are a BigCommerce merchant and are interested in applying for the early adopter program, or to learn more about NFTs, please click here!
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