Selling You a Better Life on Poshmark
When it comes to appropriating parts of other peoples’ lives, Poshmark shoppers want it all.
You may have noticed that Euro-vagabond fashion is trending. You know, the look where one of those Snuggle Bear jackets is paired with some kind of skinny jeans-sweatpants mash up and dad sneakers that look like they were worn in an iron man competition — the whole thing, including the swimming. This trend is evident on Poshmark, the online marketplace where you can sell your used clothes to willing buyers. But it turns out that people are hungry for more than just what’s in the your closet. When it comes to appropriating parts of other peoples’ lives, there’s almost nothing Poshmark shoppers won’t buy.
For instance, I sold the lid of a garbage can, which I advertised as a trendy hat, to a girl in Austin, Texas. Then I sold a button down and Patagonia-branded life jacket to a guy in Washington, D.C., promising it would make him look a few inches taller and a lot cooler when riding a Bird scooter. Understanding my fashionable buyers better, I offered next: “The ability to pull off bangs and high-waisted jeans” — which sold in minutes. Even more impressive was how quickly I sold “The engagement you’ve been waiting for” — 42 seconds.
