The Impossible Burger Could Change the Meat Industry Forever
The future is vegan — and it tastes great
The humid heat of the Illinoisan sun retires, giving way to the cool, grill-scented air of dusk. That’s just the way it is. Meat, it’s what’s for dinner.
I’m nearing my fifth year as a vegetarian and I’m a firm believer in the practice. Yet, as a child of American Suburbia, I harbor an unshakeable, perhaps illogical feeling that meat has a place in our lives — but I know that feeling comes at a cost.
Meat, especially beef, has environmentally calamitous effects on our climate, water, and land, and producing meat is a damnable sin to those who extend their circle of compassion to animals. Therefore, people like me are choosing to forgo meat in their diet, and many others are choosing to reduce their intake.
As the demand for meat decreases, the demand for meat alternatives rises. And the pacesetters of the meat alternative industry are many, including Boca Foods, Gardein, Beyond Meat, and Impossible Foods.
Of these, the most recent forerunners are Beyond and Impossible, both of which have struck goldmines in recent media attention due to their promising futures. Beyond Meat is certainly deserving of its own profiling article, but for the sake of keeping this to a readable…
