We Know You Want It
Sep 5, 2018 · 4 min read

“We know you want it.”
…not to be sexy or anything but that is why you clicked on this article. And the title is always going to be right: we all want something.
I received this pithy one-liner as a subject heading in my inbox and was quite intrigued myself — until I realised it was from a local clothing store. I don’t like being told what I need and what “I’m worth” in advertisements, so the title…


