Why Spotify Thinks Its ‘Self-Driving Music’ Strategy Will Benefit Creators

Cherie Hu
Cherie Hu
Mar 19, 2018 · 6 min read
Photo: Chesnot/Getty Images

During its first investor day on Thursday (Mar. 15), Spotify not only announced that its shares would begin trading on the New York Stock Exchange on April 3, but also tried to convince investors that the growth opportunities on the horizon for the company — and for the music industry at large — expanded far beyond streaming alone.

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