What we’ve built. 2017 edition.

Billetto
Billetto
Jul 25, 2017 · 4 min read

Once in a while, we like to look back at all the new features we’ve launched. It reminds us that Billetto is a growing platform and — yes — gives us a sense of accomplishment.

But it’s not (only) about us.

Every new feature means a better experience for the thousands of event organisers and ticket buyers using Billetto. That’s worth celebrating. After all, that’s why we’re here in the first place.

With that said, let’s revisit the many tech launches and updates we’ve had in the past year or so.

Event recommendations

In early February, we’ve launched our very first iteration of personal event recommendations.

Ticket buyers will now see suggested events based on their purchase history and event likes. Similarly, event organisers might have their events displayed to people who are most likely to show an interest.

“Sold out” labels

If no tickets are available for an event, we now display a helpful “SOLD OUT” sign directly on the banner. No more clicking through to an event only to discover you can’t actually buy a ticket.

Role management

As an organiser, you can now add collaborators to help edit and administrate events. Three roles are available with different levels of permission: Employee, Financial Manager, and Administrator.

You can learn more about how this works right here.

Location search

You can now use location as a filter when looking for events to attend. Simply type an address and set the maximum distance within which to search for relevant events.

Pricing campaigns

We’ve introduced a pricing engine called “Campaigns” that lets organisers define multiple conditions and outcomes to automate their ticket pricing.

For instance, “If someone buys 4 tickets or more, apply a discount of 15% to the order.” Less admin for organisers, better discounts for ticket buyers.

The feature is still in Beta testing by select customers but should become broadly available soon.

New URL structure for events

New, simplified event URLs went up in late March. Event URLs are cleaner and offer a more straightforward way to structure and share events.

Speakers list

If your event involves guest speakers or performers, you can now add a name, title, and a picture for each of them. These will be shown on your event page, right above the map.

Complete app overhaul

We’ve rewritten the code for our smartphone apps to ensure better performance and make it easier to release new features going forward.

And speaking of new app features…

In-app map search

You can now search for upcoming Billetto events and have them displayed on a map of the area. From here, it’s easy to click through to an event of your choice and sign up or buy tickets.

Stronger tech infrastructure

Similarly, we have a more robust tech infrastructure behind the platform. We have a new tool to run background jobs, a better way to render PDF tickets, improved hosting, and other techy stuff.

In the end, it all translates to a better, more stable experience for anyone using Billetto.

Better ERP system

We’ve upgraded to an improved internal ERP system. This allows us to better process ticket revenue and handle payouts to organisers.

Enterprise client features

Loyalty management

Our Enterprise clients have a more streamlined way to administer partnership programs and reward their VIPs and partners with access to lounges, reserved seats, and so on.

Season pass renewal

Holders of e.g. stadium season passes now have a smoother way to renew their existing pass. We’ve tweaked the UI and improved our communication around the renewal process, including more informative error messages.

Stadium tickets

Our stadium Enterprise clients can now print special “stadium tickets” along with the standard ones.

Box office credit card terminals

We now ship physical credit card terminals to Enterprise clients to help facilitate their physical box office sales and integrate transaction data into their Billetto dashboard.

Organiser finance API

We can now send all relevant financial data via API to a third-party finance system of a customer’s choice.


…and the year isn’t over yet, so there are plenty more features to come.

If you’d like a good walkthrough of the admin features, here’s a good place to start:

Billetto Blog

Our blog focuses on the promise and challenges of delivering personalised event recommendations.

Billetto

Written by

Billetto

We inspire people to go out by helping them discover awesome events and we help event organisers succeed by putting their events in front of the right audience.

Billetto Blog

Our blog focuses on the promise and challenges of delivering personalised event recommendations.

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