Building a startup growth engine

3 months ago I decided to join an amazing startup called Binalyze and park my consultancy business of 20 years.

There were many times over the course of those 2 decades where opportunities to join the client’s business were presented to me but I always declined. Why? Because the opportunities presented by the company, whilst great, did not outweigh the variety of working as a consultant which I loved.

This time it felt different.

At the beginning of 2021 Binalyze was a small team of engineers, led by a top-class founder, who had spent 2 years building an amazing product. A genuinely disruptive product with the capacity to shift the market for digital forensics into the mainstream of cybersecurity consciousness.

Problem is, awesome product but zero distribution.

This was a rare professional opportunity to have a transformational impact on the whole business by helping them to build out the distribution — product management, marketing, sales, customer experience— capability which would deliver the product to the market and realise its potential.

The coming months and years will be a lot of fun as we build the growth team at Binalyze and piece together all the components of our ‘growth engine’, without the burden of legacy systems, processes and mindsets, until it is purring like an Aston Martin DB11 (as a Brit, it’s the car to have :-) )

This blog will be a weekly journal of the tasks, challenges and achievements along the way and may become a useful strategy playbook for others to follow and maybe a few cautionary tales to avoid!

Stay tuned!