From Zero to the Top in 90 Days: How Datup and binbash Disrupted GenAI in Latam
Three months. Nothing more. Nothing less.
That’s all it took for Datup to achieve what no other regional company had managed: launching its own Generative AI (GenAI) agent, Alaia, and redefining the industry landscape. What once seemed like a distant goal became a tangible reality at record speed. With binbash’s technical expertise and deep knowledge in GenAI, Datup overcame technological barriers and transformed its entire business, doubling revenue and redefining its market position.
The Challenge: Scaling Amidst Exponential Growth
Datup, a forward-thinking company specializing in demand planning and inventory optimization software, had built its platform on OpenAI’s infrastructure. Their solutions integrated internal data with over 100 external variables — such as inflation and weather — to offer predictive analytics with over 95% accuracy, helping supply chain teams optimize operations.
However, an explosive 200% growth in usage over a few months rendered their existing pricing model unsustainable. Costs spiraled out of control, and scalability challenges loomed large. Recognizing the urgent need for a more robust and scalable solution, Datup’s CTO, Ramiro Chaparro, made the bold decision to migrate the entire infrastructure to AWS Bedrock, partnering with binbash to navigate this complex transition.
The Solution: Leveraging binbash’s GenAI Expertise and Leverage™ Framework
Embarking on a migration of this magnitude typically requires extensive time and resources. Datup, however, was pressed for time and needed a solution that was both swift and reliable. binbash didn’t just bring cloud infrastructure expertise — they provided critical insights and cutting-edge knowledge in GenAI. By continuously bringing the latest AI developments to the table, the binbash team enabled Datup to leverage state-of-the-art technologies from day one, creating a significant competitive advantage in the market.
Additionally, binbash’s Leverage™ framework played a crucial role. Designed to expedite cloud infrastructure deployment, Leverage™ provided reusable, high-quality AWS Cloud Infrastructure code, enabling projects to launch on AWS up to ten times faster than traditional consulting approaches.
Architecting the Future: A Technical Breakdown
Building a GenAI infrastructure at this level required more than migrating workloads to the cloud; it demanded an architecture balancing cost efficiency, immediate scalability, and enterprise-grade security.
The foundation was laid with AWS Landing Zone, establishing a multi-account architecture with strict governance and cost control. Each account — Management, Security, Shared Services, and Applications — was structured following best-in-class security practices. To orchestrate workloads at scale, binbash implemented Amazon Elastic Kubernetes Service (EKS), ensuring seamless AI model execution while optimizing costs with spot instances, namespaces, and Role-Based Access Control (RBAC) for multi-environment isolation.
A pivotal shift was the adoption of Retrieval-Augmented Generation (RAG) with AWS Bedrock. The new pipeline included:
- Foundation Models and Embedding Models: Enhancing Natural Language Processing Capabilities.
- OpenSearch as a Vector Database: Optimizing data retrieval and AI-driven responses in real-time.
Security measures were meticulously implemented. AWS CloudTrail, IAM Access Analyzer, and GuardDuty ensured compliance and proactive threat detection. Sensitive data was encrypted using AWS Key Management Service (KMS), and stringent access policies safeguarded Datup’s customer information. To automate deployment and infrastructure provisioning, tools like Terraform and ArgoCD facilitated continuous updates without downtime.
The Impact: Transforming Business Outcomes
The results were nothing short of remarkable. Before Alaia, Datup’s Monthly Recurring Revenue (MRR) stood at $70,000. Following the launch, that figure soared to $160,000 in record time. More impressively, the company expanded into new market segments, unlocking an additional $48,000 in MRR from previously untapped verticals. This expansion diversified their revenue streams and solidified their position as pioneers in the GenAI space within the region.
For Ramiro Chaparro, the impact transcended financial metrics:
“No other company in the region had launched a GenAI agent before us. This became a huge reputational milestone, a game-changer for our market position.”
Beyond revenue growth, the new infrastructure led to a significant reduction in resource usage, allowing Datup’s team to focus on strategic initiatives rather than operational challenges.
A Blueprint for Innovation
The journey of Datup and binbash serves as a testament to what can be achieved when business vision aligns with strategic partnerships and advanced GenAI expertise. In just three months, they transitioned from an unsustainable system to a scalable solution, doubling their MRR and establishing themselves as leaders in the GenAI landscape of Latin America.
True innovation lies not just in conceiving groundbreaking ideas but in executing them swiftly and effectively, ahead of the competition.
