Rakuten and Bincentive jointly promote point-based crypto investment products

Bincentive has joined hands with Rakuten to create a new economy, allowing consumers to experience crypto investment using Rakuten points with no crypto knowledge needed.

Founded in 2018, Bincentive connects traditional finance and crypto markets through smart contracts and token economy solutions. The platform aims to introduce consumers to simplified, versatile, and innovative financial products (lending bot, trading bot, fixed income CeFi/DeFi hybrid products, token funds). The company is headquartered at Taipei 101 and serving customers globally.

Founded in 1997, Rakuten is one of the largest international e-commerce sites. Headquartered in Japan, the company employs over 20k employees, services over 30 countries, and currently has a market cap of $11.6B according to Forbes.

Under the impact of Covid-19, e-commerce and emerging mobile payment solutions have thrived in the bearish global economy. As federal reserves continue to introduce quantitative easing and inflation alike, cryptocurrencies such as Bitcoin have garnered attention that they could be replacements for “store of value” and facilitate “value transfer” as opposed to the traditional gold. The phenomenon has caught a new wave of interests in the crypto market.

Practically speaking, this joint promotion and partnership not only add value to the existing points 6.5M of Rakuten users hold, but also lower the barrier to entry for crypto investments. Rakuten’s customer loyalty is farther rewarded as Bincentive expands the scope and influence of Rakuten points.

Bincentive looks to extend its services beyond consumers to businesses. The company believes in forming mutual benefits through blockchain tech and crypto and has been actualizing the acceleration of their adoption.

This article expresses an independent view of Bincentive. Bincentive is not responsible for investment profits and losses, and investors should carefully consider various investment risks.

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