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The Ultimate Guide on How to Remove Hijackers or Piggybackers from Your Amazon Listings

For Amazon Private Label Sellers

#1. Identify a hijacker & record his information

  1. The first step is knowing that you have been hijacked.
  2. You can do it either manually or automatically using 3-rd party software services. Pro sellers should stop monitoring their listings manually. As a Pro seller I would go for an automatic listing monitoring. It will free up my time to grow my business. E.g., Bindwise provides 24/7 monitoring of all your listings (unlimited ASINs) and detects any hijacker activity. You’ll be notified as soon as there is hijacker activity. You can create your free Bindwise account & setup monitoring in just 2 min here.
  3. Record Seller ID.
  4. Record Store Name.
  5. Record Storefront & Seller Page URL.
  6. Record ASINs.
  7. Record Date.
  8. If instead of monitoring listings manually, you use a service, like, Bindwise, the information will be provided to you automatically.

#2. Check Status of the hijacker inventory

If the hijackers are Prime sellers (typically FBA) or in any case, try to determine how much inventory they have by adding their product to “My shopping cart”, starting with a very high number (e.g., 999). Amazon will tell that this volume is not available. Then adjust the number of units by coming down until Amazon allows you to order that quantity. Usually, it’s efficient to start at 999 units, then come down to 500, then 100, then 50, etc. The number of units added to the cart is the number of units the seller has available.

  1. Click “Buy from other sellers” or something similar.
  2. Click the “Add to Cart” button next to the hijackers’s listing.
  3. Go to “View Cart”.
  4. Change quantity to “999”, “500”, “100”, etc. until Amazon allows you to order, thus you can find the real inventory size of the hijacker.

#3. Double-check: hijacker or reseller

Reseller

#4. Send “Cease & Desist letter”

Ok, it turns out the seller is the hijacker, not the reseller. We found the #1 key to successfully getting rid of the hijacker is FAST and AGGRESSIVE communication with the hijacker. Send a Cease & Desist letter to the seller immediately. From our experience, a template below handles the majority of hijackers. Feel free to copy the C&D letter template:

  1. Click “ask seller a question”.
  2. Select “other” for a type of inquiry.
  3. Modify words in [brackets] and paste the template.

#5. Wait 24–48 hours

Want to succeed with a private label?

#6. Place an order

If the seller removes their listing, then you are done. All you have to do is let Bindwise monitor all your listings (or do it manually) for repeat offenders.

  1. Now that they are out of inventory you prevent any more sales.

#7. Ensure you’re winning the Buy Box

Most probably the seller FBM and recognizes that the order is coming from you, they may cancel the order. That’s because they know you are trying to report them as counterfeit. If this happens, just keep placing the order again each time it’s cancelled. It will either hurt their seller metrics enough to get them kicked off, or they will give up and delete their listing.

#8. Report to Amazon

Once their product(s) arrives, take photos and file an infringement report with Amazon here.

#9. Leave negative feedback to the hijacker

While you’re waiting for Seller Performance to investigate your infringement report, photos, etc. you will leave negative seller feedback. Negative seller feedback decreases the likelihood that the hijackers will win the Buy Box.

#10. Get back your money: refund from Amazon

Wait for Seller Performance to do their job. Bindwise will continue to watch your all listings day and night, and make sure they’re sold by you.

In conclusion

Dealing with hijackers is a part of doing business on Amazon, unfortunately. The key is how do we efficiently deal with hijackers?

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eCommerce Platform for Modern Merchants • www.bindwise.com

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Alex Borisenko-Markovich

I help online sellers to learn through reading to thrive their business