Insights of “ Netflix Stream Fest” !!
In a country like India, paying regularly to get entertained is kind of a Luxury. Also, Cinema has been a constant mode of entertainment for all financial sections of the audience across India. Well, maybe because of the convenient fare for all the people or maybe because cinema became a cultural thing in major parts of the country, the reasons may vary, but Cinema is still the primary mode of entertainment even in the tough times like these.
Online streaming of movies or shows in India is maybe in its initial stage, but compared to other countries it’s still the best and the most potential market destination. Even today, paying for the streaming sites may be a luxury for most people and only platforms like Amazon Prime video are doing well due to their involvement in the continuous creation of their original content and going regional.
Talking about Netflix, which is a renowned platform across the globe and which has a decent loyal user base in India too, has still not made it big here. Lockdown has started a regular practice of online movie streaming in our country and Netflix was able to enjoy that particular period. Considering this as the perfect time to create a lasting impact and to stay here, Netflix made an announcement, as a part of their promotion that the 48 hours i.e., on Dec 5th and 6th, there will be free streaming of all their content for everyone across the country.
This is a big announcement for all the movie lovers across the country. Even though the monthly fare is comparatively high, but the quality content Netflix produces is what it is famous for. The recent activeness of ‘Netflix India’ on Youtube and this ‘Stream Fest’ announcement of Netflix made clear that it started to focus on the Indian online streaming market.
The main goal of this campaign would be to estimate its potential customers in India who are interested in Netflix but are backing out due to the comparatively higher monthly fare. The outcome of this campaign will help Netflix to estimate and understand the Indian market and will also help them to plan their strategies accordingly.
After this campaign, Netflix India may announce some interesting offers and plans which may be comfortable and exciting for all movie lovers. We have seen an internet revolution in the name of ‘Jio’ in the recent past and with the aggressive campaigning of Netflix, it seems like we may see a new streaming revolution in India which may also change the dynamics of cinema.
