What’s the main catch of Filmfare ‘OTT’ awards?

‘Recognition’ is one thing in the world of films which has to be considered as the most important factor. The dreams, the struggle, and getting a break in the movies, is not an easy task to achieve. There used to be very few opportunities to showcase the talent and it used to be very hard to get proper recognition.

But as time started to move forward and of course thanks to technology, we are living in the world of opportunities. One such huge opportunity for all the upcoming and aspiring people who wanted to make big in the world of cinema is “Online Platforms”.

With a rapid increase in the awareness about online streaming platforms across the country, it has become its own entity. Every streaming platform had been able to create their viewers who watch the content they produce, so the increase in online viewers is proportional to an increase in more content generation which is again proportional to the opportunities generated for many aspiring people.

As there is an increase in the reception of online content, the recognition and encouragement for OTT content also got increased. One such huge encouragement is the latest Filmfare OTT awards, bagging one such Filmfare would give unlimited satisfaction for the OTT creators and actors.

The practice of giving awards to the non-theatrical content or actors is new in India, and by the awards as prestigious as ‘Filmfare’, once again a clear statement can be assumed that OTT is here to stay and it’s the future with a lot of potentials.

There were many great shows and movies released on different Online platforms and it is very good to see that they are being appreciated and awarded. Among all those humongous shows, it is so good to see that shows like ‘Panchayat’ and creators like ‘Sumukhi Suresh’ are being awarded for their genuine work.

The practice of honoring the OTT content will prevail in the future as well and it is just the beginning of celebrating OTT!