BingeWave — Bringing Original Content To Theaters
When I describe BingeWave, the elevator pitch typically comes out as, “A platform that can turn any venue into a pop-up movie theater that screens original movies”. With the emergence of Netflix originals, Amazon originals and so on, original content has come to dominate the television and film space. This begs the question: shouldn’t we be able to watch these movies on a big screen?
While this is a sensible conclusion, original content represents a much larger paradigm shift happening in the world. 4,000 films are produced every single year that include a variety of topics and genres; from Anime, LBGTQ, Faith-Based, Horror, Asian, Nollywood, Tollywood to stuff you’ve likely never heard of before. However, only 100 of those 4,000 films — a mere 2% — will ever see a wide release in theaters. This means most films go straight to video-on-demand (Netflix, Hulu, Amazon) and never have the opportunity to hit the big screen. Yet original content has proven there is a demand for a market larger than those 100 films.
If you’d love to see an original movie of your favorite niche genre in theatres, that’s a problem.
BingeWave was created as a solution for the diversification of film towards underrepresented and niche audiences. But why does a service like BingeWave have to exist, and why don’t our favorite original…