Not Fate But Choice: Reinventing Fire for the Clean Energy Era | Amory Lovins

“Humans are inventing a new fire, not dug from below but flowing from above, not scarce but bountiful, not local but everywhere, not transient but permanent, not costly but free, and this new fire is flameless.”

The internationally acclaimed energy and design strategist Amory Lovins shows how by 2050 we can run our energy system with no oil, coal or nuclear power. He says we can achieve that vision with clean energy and energy conservation, led by business, without an act of Congress or any new inventions. By making this transition, we can save more than $5 trillion and double the size of the US economy.