Birdeye Refreshed: New Look and Expanded Vision

Birdeye was launched in June 2022, starting with just four team members.

Our goal was to empower crypto traders by bringing together all token and trading activity information into one easy-to-use interface, helping them make better trades. Over time, our bird-and-eye symbol has become widely recognized and beloved by 28M active users globally.

As Birdeye progresses, we aim for greater heights.

Our rebranding encompasses a refreshed symbol, logo, typography, color system, and WebApp design, better reflecting our expanded vision and strategy.

Let’s explore our refreshed commitment, our new look in detail, and our rebranding-related rewards for our loyal Birdeye users.

New Birdeye, new commitment

The rebranding signifies our unwavering commitment to providing fair access to investment opportunities for all crypto traders through a reliable, innovative, and user-friendly platform. This dedication aligns with our expanded vision and strategy of becoming an on-chain crypto trading data aggregator that:

• Becomes your preferred source for crypto trading data and analytics. We want to be the first name you think of for reliable and insightful trading information. Thus, our rebranding aims for greater memorability.
• Offers advanced tools and diverse analytics. We plan to develop even more professional tools and analytics to meet the varied needs of our users. As a result, our branding should emphasize a tech-driven focus.
• Improves data accuracy and reduces latency. We are dedicated to enhancing the precision and speed of our data to support real-time trading strategies. This commitment requires a brand that reflects sharpness.
• Enhances our B2B services. We strive to provide top-tier service and support to our enterprise clients, ensuring they have the resources they need to succeed. Consequently, our branding should emphasize dependability.

The following section will illustrate how the new Birdeye designs embody our core values and vision.

Birdeye’s new look

Now, let’s delve into the evolution of our symbol, logo, typography, color system, and WebApp to experience the transformation of your trusted on-chain trading companion.

Symbol

Our new symbol retains the iconic bird and eye combination, now with sharper edges and solid colors including our new iconic orange dot, inspired by a mechanized bird. It’s the ideal companion you want by your side on your crypto trading journey, guiding you through the ever-evolving crypto market.

Logo

We’ve adopted a bolder and cleaner typeface to complement Birdeye’s new symbol, giving our logo a sleeker, more modern, and timeless feel.

For guidelines on the external use of our logos, please refer to our Brand Assets.

Typography

We chose Beau Sweet Sans by Markanna Studios for our typography, which perfectly reflects and complements our new brand identity.

Color system

We have narrowed our color palette while retaining our vibrant and bold orange as the signature color. Upgrading from the orange-yellow gradient, the solid orange and neutral tones creates a more modern and timeless feel to Birdeye.

WebApp

The refreshed experience on birdeye.so includes an updated Birdeye logo and sleek new icons representing our various features.

Birdeye’s PRO subscription rewards!

To mark this exciting milestone, we’re thrilled to offer a special giveaway exclusively for our loyal Birdeye users!

We’re giving 100 lucky non-PRO users a one-month PRO subscription on Birdeye. This upgrade offers our Regular users a preview of our premium features and more opportunities in the crypto market.

To join our raffle reward campaign, connect your Birdeye account’s wallet to the BIRDEYE — REGULAR USERS campaign on our Rewards page from June 13th, 8:00 AM, to June 20st, 8:00 AM (EST) (1 week).

The winners will be announced anonymously by their wallet addresses within 48 hours after the campaign ends. The announcement will be made in the comments section of the original post, along with a Quote Tweet for broader notification.

Sign up for Birdeye’s PRO subscription rewards here: https://birdeye.so/rewards .