
Neighbors Are An Apps Best Friend
We all know what it’s like. You move into a new place and on top of the excitement, strenuous work laboring around cumbersome furniture and boxes of found-again excess junk, countless eyes are watching your every move from behind curtains, over fences and across balconies. Yikes, but who exactly are those new people?! This typical bi-directional apprehension throws us back to our primary school nightmares, job interviews and first time on stage and brings with it an assortment of clumsiness and unfortunately, some hostile tactics. However, most specialists agree that the best approach is “reciprocal altruism” (showing generosity to others) in hopes that they’ll repay you in kind in the future, and there’s a reason to that. Research has demonstrated that positive social relationships and quantitative contributions with neighbors tangibly increases well-being. To highlight this even further, residents of Okinawa, Japan, are considered an extraordinarily healthy and happy cohort and one of the reasons is a remarkable tradition called “moai” (mo-eye), an informal group created by people who commit to offering emotional, social or even financial assistance to one another. After all, we’re all members of a tribe, and giving is what we’ll be remembered for.
We think the same applies to startups and tech companies. Birdseye, of course, is not innovating by reaching out to our colleagues and nurturing different forms of partnerships. We are however going to do this in a much more balanced and bona fide manner because we genuinely heed the long-term livelihood of those we choose to ally with. To highlight this, the companies we want to work with will benefit from one particular facet of our mission that is only superseded by one other entity — our customers. This ambition translates to devoting one person full-time to this endeavor and for a small shop like our’s that demonstrates how much belief we put in our like-minded companies.
Bottom line, we care about our ‘neighbors’.
Our purpose is to change how freelancers grow their business. Because our livelihood is intimately tied to the success of our future customers (and not investors interests), we work exclusively in that direction. However, if we’re also able to make an impact on other businesses, through our dedicated integrations, our local actions and with what we’ve learned, and that contributes to their success, then that’s the start of a virtuous cycle. Which means, we’re not going to pay for advertising, use referral (commission) traps or succumb to other traditional marketing ploys (think data privacy), most of our public doesn’t like these approaches anyway.
We prefer developing our product roadmap along with our partners (more about why we’re not building a fortress here), creating amazing inter-app experiences that will spark flows of kindred spirit people, and associating our partners at the events we’re organizing (a mix of inspiration, training, and opportunities). All the while curating the world’s most remarkable platforms, marketplaces, and apps as an antidote to the internet’s most common affliction: an overdose of options. Our customers will trust our taste because we do the hard work of selecting only the most outstanding partners, and make using them as painless as it can be. Birdseye’s purpose is to put the ease, the romance, and the utilitarian back in freelance growth, from idea to signature.
So who are we talking about? Here’s a brief list of people (businesses) that we’ve already spoken with or those that we’re about to call, and they have all been selected because of their stellar service offering and all-around excellence.
We hope they’re as enthusiastic about building a “moai” type relationship as we are and are eager to share with you the complete map when we launch this fall.
As you can see, our marketing is not about short-term greedy opportunism; it’s about staying true to who we are and working alongside the community so together, we can thrive as independents. Work can be a headache, or it can make you feel alive — we know which one we’d prefer.

