Facebook’s New Comment-to-Messenger Feature and How To Set It Up

Cliff Worley
Bitbot.ai
Published in
2 min readAug 14, 2017

Everyone is talking about Facebook Messenger chatbots.

…and for good reason. There are over 1 billion people using Facebook Messenger and exchanging billions of messages each day. Most of us only use 4–5 apps on our phones, one of them being some type of messenger app. So you get the point.

One of the hidden gems about Facebook Messenger is that the delivery rate and open rate for messages sent through Messenger is enormously higher than email rates. If you are a marketer, this should make you salivate.

If you are a business or brand, you should be using Facebook Messenger just as much as you use email to reach your audience. One easy way to do this is through a new feature called Comment-to-Messenger. This means you can auto-message people who COMMENT on any of your Facebook posts! How cool is this!

To configure this, it requires you to use a tool like Bitbot.ai.

Check out the video below to see how easy it is to setup on your Facebook Fan page.

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Cliff Worley
Bitbot.ai

Sr. Director of Portfolio Growth Marketing @ Kapor Capital, Former Chief Digital Officer for Daymond John from Shark Tank and Nasdaq YEx Advisory Board Member