For a long time, the use of internet has been subject to one form of centralized control or the other. Google, Yahoo, Baidu, Microsoft, Facebook, Instagram and Twitter are among the leading powerhouses behind such control, the implications of which include their possession of sensitive user data and exploitation of the same for ads and search related revenue. The existence of privacy policies does not spare users of exploitation such as the infamous Cambridge Analytica scandal. But the privacy violations are just one side of the exploitation.
At the other end of the divide is the issue of ‘no-share in advertising dividends for users’ in an online ecosystem where the user is the ultimate product. These internet giants invest heavily to be able to run servers and other logistics to offer users “free services” on their platforms, while the value they get in return will make many eyes pop. The truth is these guys create value in terms of traffic, something brands pay heavily to access. Data by the research firm Statista of digital ad earnings for 2015 to 2020 suggests that there was already spending of 229.25 billion USD in 2017, with further growth projection rising to 335.5 billion by 2020. Even subtracting all the costs of providing their platform services, that’s a whole lot of money going into the pockets of the centralized platforms.
Nothing is Free!
Even though users get a semblance of “free” stuff through their use of these internet resources, their data also gets shared with the brands without them getting paid, making the idea of free platform usage an illusion, or better still, a deception. This leads to a vicious cycle of distrust as a user loses his own data and the profits from them.
What if there was a way around that, an option that actually guarantees privacy of user data and puts the power of earning search and user data dividends in the hands of the everyday internet goer? This is the BitClave solution.
Expanding the Benefits of Blockchain to the Global Population
The BitClave solution involves a two-pronged approach to solving existing problems, both of which use the same principle of blockchain technology to eliminate this complex problem.
BitClave Ad Tech Solution
The first approach involves solving the long-standing problem facing delivering a true digital advertising value chain to businesses and internet users. Through blockchain and smart contracts technology, BitClave decentralizes the existing multilayered transaction model, eliminating the trust issues, agency fraud, and abuse of user data and privacy by online platform giants.
Desearch.com
This is the next generation of search, the modern way going forward, providing a one-stop shop for all things crypto. With the Desearch decentralized search engine, users gain two things from their searches: great results and secure/protected searches.
Focused on Delivering Real Value
The sum of BitClave’s innovative technology is a clear demonstration of the value chain its service delivers to the internet of people, places and things. Among other things, the platform seeks to deliver the following:
1. Best Aspects of Blockchain — Combining all the best aspects of blockchain, cryptocurrency, and browsing to deliver a high quality search experience
2. Crypto for The Masses — A great place to start learning the market of the crypto industry
3. Privacy of Data — Anything you search for or click on is only your business
4. Don’t Search, Find! — Relevant, unbiased results
5. You Make the Money — Get the money that manufacturers pay to advertising companies
It is obvious that the existing go-to search engines and sites cannot be trusted to provide free and open access to information, especially about crypto. Moreover, the way that search results are organized reinforces old, irrelevant hierarchies based on selling the user products, not providing credible information. These coupled with the yawning gap between digital advertising transaction models and modern technology drives our wish at BitClave to create the most ingenious solutions in the form of Desearch and ad tech solutions to create the best general-use search engine we can build as we take on the big, centralized players.
