4 Pieces of Advice from a Funny Viral Billboard Ad
Insights from a best practice case in outdoor marketing
Have you seen this ad?
Likely — it went viral (basically everywhere).
I had my 58-year-old mum show that to me saying:
This would have been a great year for 13-year-old you.
Why is this billboard ad in particular viral in 2020?
Well, it’s funny, clever, creative, and bold.
It’s a conversation starter.
Here are 4 pieces of advice from this billboard on anyone attempting to dominate outdoor marketing in 2020 (or beyond).
1. Billboard marketing is not dead — give it a try.
A 2020 study shows that billboards affect existing customers and their repeat purchase decision. Experienced marketing executives recognize the billboards’ role in assisting reinforcement and customer retention.
The Out of Home Advertising Association of America (OAAA’s) claims billboards are most effective when added to other marketing channels. This helps campaign managers deliver a cohesive message to the client at all touchpoints.
