The Ultimate Backlink Strategy SEO Guide For A Smart 2021

What are backlinks, why are they important and what strategies should you use for their acquisition, outreach, and relationship-building

Lazarina Stoy
bite-sized marketing
9 min readFeb 10, 2021


Backlinks are links from one website to a page on another website. Backlinks typically come from what is known as a referring domain. A single referring domain may generate tens of thousands of backlinks.

Earning high-quality backlinks is a very challenging part of SEO. Nonetheless, it is an essential part of ranking high with search engines. The links strategy, part of which being the backlinks strategy accounted for 18–21% of rankings obtained in 2020, hence why it’s worth addressing.

A backlinks strategy is the approach used for managing backlinks and acquiring new backlinks.

Here is an end-to-end guide on managing backlinks smarter in 2021.

Why are backlinks important?

Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of quality backlinks tend to have high organic search engine rankings.

Backlinks are important because they:

  • Help improve rankings
  • Help put content into context
  • Help distribute confidence and authority across different websites
  • Assist Google to find new websites

What methods can be used as part of the backlinks strategy?

1. Reclaim Unlinked Mentions

This includes reaching out to any partners, bloggers, external parties, suppliers, and other business associations, which have mentioned the company but have not linked to it and asking them to do so.

2. Get Contextual Links

A contextual link is a type of link, usually found within the body of content and is in context with the idea surrounding the link. This type of link is highly valuable as context and semantics are becoming more and more valued in the process of content interpretation in search engine…



Lazarina Stoy
bite-sized marketing

talks about freelancing, productivity, marketing, and data science • Organic Marketing & Data Science Consultant, Speaker, Leader • also see 🌊