Case Study: The Marketing Campaign of Thai Instant Noodle Brand (MAMA) via Bitkub NFT


According to The Modernist, the market for instant noodles is valued at more than 1.7 billion baht. Mama has a 45% (No. 1) market share, with an average yearly growth rate of 3–4 percent, and total Thai consumption is 3,700 million packs each year, equivalent to 1 pack every day.

When the era evolved, technology began to play a role in people’s lifestyles. Furthermore, the Mama brand has continuous access to customers and trends, allowing Mama to recognize the possibility to develop a new digital lifestyle to engage consumers through the usage of blockchain technology and NFT.

Bitkub Chain has seen the opportunities and growth of the consumer product sector, which has been supported by the economic recovery, as well as the emergence of blockchain technology, which has been extensively researched both locally and internationally. As a result, we invented and refined methods of engaging in activities to distribute new rewards by using blockchain and NFT technology as a tool for participating in activities.

For the campaign, digital assets will be integrated with instant noodles, which everyone has access to. Users can collect NFT through activities to redeem the prize, a special collection that can be redeemed to earn rewards, such as the Mama bag’s 50th anniversary, a new flavor, and the Mama 50th year set.

Bitkub Chain Platform & Function (NFT Solution)

Bitkub Chain platforms are designed to be secure and easy to use (user-friendly), and we have developed a variety of platforms and NFT solutions to support and apply to consumer products.

Bitkub NEXT and Bitkub NFT — Users can use Bitkub NEXT to scan and collect special NFT collections; after accumulating 5 MAMA NFTs, users can redeem a special gift on the Bitkub NFT platform, such as the 50-year-old Mama bag, new Mama flavor, Mama 50-year-old set, and concert ticket.

Business Impact

This is another NFT solution that serves as a marketing tool for businesses and brands, encouraging customers to be more enthusiastic and participate in activities. NFTs, which operated in the same way as loyalty points, can be earned and redeemed for rewards. From a commercial standpoint, the NFT collection is similar to a marketing tool that benefits businesses. It can enhance the likelihood of repeat purchases and provide a new dimension to the customer experience.

If you would like to implement NFT Solution for your project, please contact us for more details. Bitkub Chain’s platform and tools are designed to be secure, convenient, and appropriate for users.

Contact for more detail:



BITKUB CHAIN Power by Bitkub Blockchain Technology
Bitkub Chain Official (EN)

Established in April 2021. Bitkub Chain aims to lay the foundation of the local Blockchain ecosystem in Thailand.

More from BITKUB CHAIN Power by Bitkub Blockchain Technology and Bitkub Chain Official (EN)