Actionable tips while redesigning your website

Having a website for so long is quite awesome. But, websites should be effective enough to fulfill all new trends. For that we need to redesign our website to get more engagement of users with current trends. Below are the topics we should consider while redesigning our website.

• Knowing the need for a website redesign
• Concentrating on UX
• Define branding and niche
• Customer’s ease of access to the website
• Improvement on loading time of page
• Modulation of typography and colors
• Analyze the competition
• Protect your search-optimized pages
• Choose right software

Let’s get to them in detail.

• Knowing the need for a website redesign:-

Before executing redesigns of any website, should we make confirmation on the fact that our website really needs to be redesigned? If yes, then we have to move on to the plan section for our website redesign.

• Concentrating on UX:-

User experience has foremost importance behind every successive website or application. Below are the three factors we should mark up to improve redesign quality.

• Discovery and Planning
• Bricklaying
• Testing

Above are the methods, Which denote the qualitative redesign of our website. Discovery and planning have research work to do for websites regarding less effective UX. Bricklaying is something which is brought by doing surveys on users about our website UX. And testing includes the final step in redesigning the website by taking the inspective task of our website.

• Define branding and niche:-

Redesigning a website should define the branding of our business and also the niche of our services. Branding should be convenient enough to make an impact on users and on the people over the website. Also, the website should be a niche navigator to make users understand better our website’s objective.

• Customer’s ease of access to the website:-

Every user wants easy access to any website and wants to get a better experience of that too. For that, We must take care of features and inputs of our website to make user experience easy and worthy.

• Improvement on loading time of page:-

Loading time of the page of our website should be faster than the customer’s expectation to make them fully satisfied from our site. Speedy website results in Word of mouth marketing and helps to grow our business endlessly. Lack of speed of our website page makes users leave our website quickly and put the worst impact in their mind for our website.

• Modulation of typography and colors:-

Modulation of text format and color of our content on our website is attractive enough to compete with other better websites over the web. Texts are the second major part of the website after visuals and color combinations also. Ensure that the best formats and colors on the website are used to get positive user feedback.

• Analyze the competition:-

Competition is everywhere nowadays. Keeping up with competitors over there is quite hard to achieve. To sustain in new market with redesign of our website, we must match our changes of redesigning with new trends. We must make changes as per the current requirements of users. Run our website through HubSpot’s free Website Grader tool to generate performance rate of our website.

• Protect your search-optimized pages:-

We can document the most searched page before redesigning the website to keep up our performance in the SEO aspect and also we can do more keyword research work on our existing website to draw best performance on the new one.

• Choose right software:-

Choose the right software to redesign websites and reduce the barrier of recreation of websites again and again. Choosing perfect software can also improve the whole performance of our site. Also a better Content Management system(CMS) makes sense during this process of website redesign.

This is how we can make sure about the above mentioned points in website redesign. For more detail on redesigning of your website kindly Contact Us.